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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Woman wins Aston Martin during Price is Right Dream Car Week

If you need a quick shot of happiness to warm your day, watch this clip of a woman's reaction as she wins a $120,000-Aston Martin V8 Vantage on The Price is Right. The show doesn't usually give such high-dollar vehicles, but this is Dream Car Week, which considerably increases our interest in the prizes. This wedding photographer plays Spelling Bee where the goal is to pick the letters for "car" or win immediately with one of the cards that displays "Car." Skip to 3:38 into the video to dispense with her choosing the prices of items and get straight to the heart of the game. Host Drew Carey tries to convince the woman not to play with the offer of $25,000 cash, but she presses forward. That was a great decision, and the woman goes wild about winning the British sports car. It's wonderful to see someone so excited about getting such a fantastic prize. We hope she really enjoys driving her new Aston Martin. Related Video:

Aston Martin, Red Bull show off V12-powered hypercar

Not many companies are capable of developing true hypercars. Today, Aston Martin resoundingly declared it intends to be one of them, revealing a V12-powered mid-engine hypercar created in tandem with Formula One's Red Bull Racing. Codenamed the AM-RB 001, The two-seater will arrive in 2018 and will be built on a lightweight carbon-fiber structure. It will be assembled at Aston's Gaydon facility in the United Kingdom where the One-77 was built. Aston says between 99 and 150 road versions will be made, including the prototypes. Twenty five models will be created specifically for track use. Red Bull brags the customer list "reads like a who's who of F1 legends, moguls, and megastars." The AM-RB 001 is the fruit of a partnership between Aston and Red Bull that was announced in March. More details of the hypercar weren't immediately known, but the companies promise "unprecedented levels of downforce" created by aerodynamic elements underneath the car, which allows designers to execute the swoopy appearance shown in today's images. The V12 will be naturally aspirated, and the transmission and suspension are new designs developed by Red Bull. The power to weight ratio will be one horsepower to one kilogram, or 2.2 pounds. The projected will be marshaled by Aston chief creative officer, Marek Reichman, and David King, the carmaker's chief special operations officer who will oversee the build. Red Bull's side will be led by chief technical officer Adrian Newey. "The synergy between Red Bull Racing and Aston Martin is clear," Newey said in a statement. "I knew Red Bull Racing had the ability to handle the pure performance aspects, but Aston Martin's experience of making beautiful, fast, and comfortable GT cars is of great benefit to the project." Related Video: Featured Gallery 2018 Aston Martin Red Bull AM-RB 001 Design/Style Motorsports Aston Martin Coupe Performance Supercars F1 Red Bull Racing