2023 Aston Martin Vantage on 2040-cars

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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin documentary tells development story of Vantage GTE racer

Aston Martin doesn't merely go racing, the carmaker's name enshrines racing: Company co-founder Lionel Martin conquered the Aston Hill Climb in 1914 with a tuned Singer automobile; when Lionel needed a name for the car he built with funding from Robert Bamford, Lionel's wife suggested "Aston-Martin." That makes the Vantage GTE racer that will enter the 2018 FIA World Endurance Championship not only an obvious descendant, but a necessary one. To show us what went into the new standard-bearer, Aston Martin produced a nine-minute documentary on the Vantage GTE's development. The endurance challenger replaces the six-year-old V8 Vantage GTE race car that — even at the end of its development path — took WEC team honors in 2016 and class victory at Le Mans this year. The short doc visits Aston Martin Racing over the course of 18 months spent creating the new Vantage GTE, finding out how the road car got upgraded to race spec, what new partners like Ohlins and Alcon provided, and revealing that electrical wiring can't be mapped out entirely in CAD beforehand, the wiring has to be laid into the chassis by hand in order to find the shortest paths. The Vantage GTE rings in at 2,745 pounds dry, roughly 500 pounds lighter than the Vantage road car. The AMG-sourced twin-turbo V8 gets around 536 horsepower and 516 pound-feet of torque depending on circuit regulations, and shifts through an Xtrac six-speed sequential transmission with a carbon fiber driveshaft. Ohlins created a five-way suspension, Alcon supplies the brakes, clutch, and limited-slip differential, the Akrapovic inconel exhaust exits just behind the front wheels, and 18-inch forged magnesium TMS wheels wear Michelin tires. Unanimous feedback from the drivers says the new racer is already more durable, more torque-y, and more reliable than the one it replaces. The Vantage GTE debuts on track at the 6 Hours of Spa on May 5, 2018. You can watch it now in the video above. View 16 Photos Related Video: News Source: Aston Martin via YouTube Motorsports Aston Martin Coupe Racing Vehicles Videos fia wec world endurance championship aston martin vantage aston martin vantage gte

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule