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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Aston Martin signs Letter of Intent for technical partnership with AMG

A little over two months ago came reports that Daimler and Aston Martin were in talks, again, about "supply and technical-cooperation agreements." The next step has been taken with Aston Martin announcing that it has signed a Letter of Intent that looks "towards a technical partnership" with Mercedes-AMG GmbH, and the two companies aiming to have definitive agreements done by year's end.
While it will get to use certain electric and electronic components from AMG, the true golden egg for the maker of the Vanquish will be the ability to develop a new line of "bespoke V8 powertrains" that will be fitted to "a new generation of models." In return for opening up the larder, Daimler will get a non-voting stake of up to five percent of Aston Martin.
Nothing else is being said about the tie-up for the moment, but there's a press release below with a few more details.

Aston Martin's Vanquish S Red Arrow aerobatics special edition is a stunning tribute

Aston Martin's in-house custom car division, Q, has just revealed its latest model, the Aston Martin Vanquish S Red Arrows Edition. The Vanquish is themed around the Red Arrows, a British aerobatics team like the American Blue Angels. The connection to the team starts from the outside, with a bright, gloss red paint job with white and blue accents on the carbon fiber trim to replicate the look of the Red Arrows' planes. The badges have red, white, and blue enamel to evoke the Union Jack flag, and a white stripe along the side is meant to look like the smoke trails left by the planes. Inside, the interior is finished in black leather with khaki green leather inserts and matching seatbelts. According to Aston Martin, this color scheme echoes the flight suits worn by the Red Arrows team. The flight team's logo, which shows their diamond-shaped flight formation, is embroidered into the seat backs. The door panels also receive custom embroidery, which shows the "Vixen Break" maneuver. This particular Vanquish S loses its rear seats to make space for a pair of racing helmets that come with the car. The helmets are painted in Red Arrows colors. In addition to the helmets, Aston Martin will include scale models of the car and a Red Arrows plane, a racing suit, embroidered bomber jacket, and a custom luggage set. In keeping with the Red Arrows theme, only nine of these cars will be sold, one for each member of the aerobatics team. Each car will also be signed by the corresponding Red Arrows pilot. Aston will build a tenth car that will be donated to the RAF Benevolent Fund, which helps support veterans and their families. Related Video: