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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

This Aston Martin Vanquish Zagato Shooting Brake is a masterpiece in pink

Customizing the exterior colors and styling of a car can be boiled down to a general choice: Go with a low-key classic look or take an outlandish approach that makes the car more exclusive. At least one Aston Martin Vanquish Zagato owner went down the latter route and chose a bright pink paint job for their shooting brake. Brought to our attention by Jalopnik, the car popped up on President and Group CEO Aston Martin Lagonda Ltd Andy Palmer's Instagram. " My Friday factory walk (Gemba) and I came across this beautiful Zagato Shooting Brake about to be shipped," he said on the post. "It's certainly going to stand out for a lucky customer." Stand out, it will. The pink paint, with black wheels and gold accents, adds a new element of uniqueness to the car. As an Aston Martin, it was already a premium sports car. The Zagato treatment makes it even more rare, as does the gorgeous shooting brake bodywork. For some people, that's enough. For others, that the car alone doesn't fully display their character and personality. This is the second time the Vanquish Zagatos have come up in the news in the past week. A different owner chose the classic Villa d'Este paint scheme, but went all out and bought one of each of the Zagato styles. Regardless of which style you prefer, this pink Aston proves one thing: this Zagato looks good in any color. View this post on Instagram A post shared by Andy Palmer (@andyataston) on Dec 8, 2018 at 3:50am PST Related Video:

'Sylvan Rock' by Aston Martin could be your home for $7.7 million

Aston Martin is known for some of the most gorgeous automotive designs ever produced, but occasionally it lends that expertise to other items. Sylvan Rock, a 55-acre luxury residential resort to be constructed in New York's Hudson Valley in partnership with New York's S3 Architecture, is one such venture. It's also Aston Martin's first collaboration in the design of a private home. Sylvan Rock will be built about 80 miles north of New York City, near Rhinebeck. Calling it a house is underselling it; even the property's own website refers to it as a "compound." It comprises a nearly 6,000-square foot primary residence, three guest "pods," a pool, pool house, tree house and garden. Oh, and yes, there's a three-car garage, but that's not what really sells Sylvan Rock as a driver's home.  "Driving down a bucolic country road, enjoying the curves in the road, you arrive at an unassuming gatehouse entrance to the private driveway. Along the driveway, the property unfolds onto a secluded luxury retreat," the promotional material enthuses. Sounds like a nice little spot, doesn't it? That's straight from the description on the property web site, which is linked above. It has detailed plans and a much larger gallery of rendered images. Here are the quick specs: Residence | 5,983 SF 4 bedrooms, 4 bathrooms, 2 half baths 3 car garage Pool and deck Pool House | 873 SF Three Guest House “Pods” | 1,574 SF Treehouse - Architect designed Food Garden and Trails Total finished spaces in compound: 8,430 SF If you can part with a cool $7.7 million, it could be your new home away from your 17 other homes, provided you can wait until 2022, when construction will be finished. Oh, and if you have another couple hundred grand burning a hole in your pocket, Aston Martin will even throw in a new DBX in matching Onyx Black. Honestly, if you can flash the cash, I'm sure they'll sell you as many cars as you want — or, you know, shares. They'll even throw in a picnic basket for free. Yes, that last part is real.  Featured Gallery Aston Martin Sylvan Rock View 9 Photos Auto News Design/Style Marketing/Advertising Aston Martin Luxury