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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin mulls Formula E, but one thing must change

It may be the off-season, but Formula E is on fire. It seems that everybody is scrambling for a spot on the grid. Jaguar relaunched its racing program in the electric series, and is doubling down with a support series. Audi took a more prominent position for next season. BMW's in. Mercedes-Benz will be joining, too. Porsche has ditched WEC for Formula E. FCA is interested. So it shouldn't be too surprising, then, that Aston Martin is now considering a Formula E entry, as Automotive News Europe reports. Aston Martin CEO Andy Palmer told the outlet that the series could support the company's development of electric vehicles, such as the upcoming RapidE, pictured above. "We don't have an electric car yet, but we will have in 2019," he said. "You can imagine the two coming together. I love Formula E." Palmer said, though, that Aston Martin wouldn't want to join the series until it does away with car swaps mid-race. "For me, the use of the two cars reinforces the range anxiety," Palmer told Automotive News Europe. "That will change, and then it starts to get interesting." In the past, other automakers have expressed similar concerns about car swaps. The upcoming season will be the last to use the practice, and Formula E will move toward using a single car per driver for each race beginning in the 2018-19 season. Aston Martin scaled back plans for the RapidE electric car after its partner LeEco pulled out of the project. Instead, Aston Martin will rely on the engineering expertise of Williams, and limit the RapidE to 155 units, priced at around $255,000. Related Video: Featured Gallery Aston Martin RapidE concept View 12 Photos News Source: Automotive News EuropeImage Credit: Aston Martin Green Motorsports Aston Martin Electric Racing Vehicles Formula E aston martin rapide fia formula e championship

So we think the Aston Martin DB11 Volante is coming in Spring 2018

Most automakers go out of their way to disguise new cars. There's camouflage and body cladding and if a spy photographer does get close enough to get a snap, engineers usually greet them with certain hand gestures. Aston Martin is not most automakers – instead of hiding the new DB11 Volante, it headed to the Arctic Circle in an undisguised car with a "DB11 – Opening Spring 2018" sign on each door. Subtle, guys. The new images of the droptop DB11 should assuage the emotions of critics of the hardtop model's odd roofline. The addition of a fabric softtop improves the car's look immeasurably, giving it a much more conventional profile. Where the sloping, floating roof on the DB11 coupe fights for visual attention with the rear haunches, the convertible top is innocuous, blending in favorably with the strong line over the rear wheels. We can't wait to see this car with its roof down, because it will look stunning. But as is the case with most convertibles, the roofline is the only place where changes happen. Below the beltline, the Volante shares its fascia and, rather unfortunately its weird side vent, with the hardtop model. And of course, the droptop is also sharing its engine with the coupe. We expect the same 5.2-liter, twin-turbocharged V12 and eight-speed automatic when the DB11 Volante debuts. Normally, this is the point in a spy photo story where we'd speculate about when and where a new car will debut. But since Aston Martin helpfully scrawled part of that info on the side of the car, it's not really necessary. The Aston Martin DB11 Volante will debut in spring of 2018, a period that lines up neatly with the Geneva Motor Show. Related Video: