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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

AMG's partnership with Aston Martin won't extend past engines, for now

There's been talk of late about the technical partnership between Aston Martin and the AMG division of Mercedes-Benz going beyond engines to include Mercedes sports car and SUV platforms for the English brand, perhaps as a way to kickstart the development of a Lagonda SUV. But AMG CEO Tobias Moers, speaking to Top Gear, said that's effectively out of the question because, "No one has the time to discuss any more involvement than that for now."
Moers believes Aston Martin will be so busy "for the next two to three years" integrating its AMG-sourced engine and electronics that it won't have the resources to devote to working out a platform-sharing deal; Daimler sources have already said that Aston Martin's development budget "just isn't enough" to even consider a whole new model, and that greater cooperation would require something like a larger ownership stake in the boutique sports car maker.
AMG, in the meantime, is busy with the recent launch of the GLA45 AMG, the coming C63 AMG and its rumored 4.0-liter V8, the Mercedes-AMG GT and its assault on the Porsche 911 among who-knows-what other skunkworks projects. Moers said the technical partnership is about profit for AMG, clear and simple, and, "All these rumors about platform sharing are nice but no one at Aston or Mercedes has the time to discuss them."

Aston Martin Vulcan being converted to road-going spec

The Aston Martin Vulcan wasn't designed as a road-going vehicle, but the two dozen buyers who've plonked down the $2.3 million to buy one may soon be able to drive on public roadways. According to Autocar, British motorsports engineering company RML is preparing a road conversion option for the Vulcan, apparently with Aston's blessing. The process will reportedly involve testing the engine for emissions, mounting some new lights, and running simulated crash tests. The ride height will likely need to be raised and the gear ratios altered, but nothing will be done to compromise the vehicle's trackability (such as removing any part of the roll cage). The undertaking is expected to cost six figures, which buy another road-going Aston but is hardly a drop in the bucket relative to the Vulcan's purchase price. Certification on a single vehicle type basis might not be feasible in all markets, particularly here in the United States, where two out of the 24 being made are said to reside. "When we went to market, there was hesitation from a few prospective owners because it didn't have a road pack... but RML said they had the ability to do it," Aston Martin chief Andy Palmer told Autocar. "It has taken a bit of time to work out what's possible from an engineering perspective, but we expect four or five owners will take advantage of this. We have the sales of the last two cars currently under negotiation and it looks like the road conversion could be the closer on those deals." The Vulcan is Aston's take on the likes of the Ferrari FXX K and McLaren P1 GTR: a seven-figure supercar designed neither for the road nor for racing, but just for their owners' enjoyment. Like its rivals, Aston Martin organizes special track days for Vulcan owners as part of a complete program, but unlike those mid-engined hybrids, the Vulcan is naturally aspirated, with its engine up front. Lanzante previously announced a similar road conversion option for the McLaren. RML's expertise lies principally in constructing racing cars – particularly touring cars. It previously collaborated with Aston Martin on the AMR1 Group C racer from 1989 (not to be confused with the later LMP1 prototype). It has also undertaken a number of road-car projects, particularly for Nissan (where Palmer used to work), developing such unique concepts as the Micra R, Juke-R and Infiniti Q50 Eau Rouge. Related Video: