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Aston Martin DBX leads a 224% increase in sales for the British brand

LONDON — Carmaker Aston Martin reported on Wednesday a 224% increase in sales to its dealers, boosted by its first sport utility vehicle, the DBX, as losses fell in the first half of the year. The DBX 4x4, which first rolled off the production line just over a year ago, accounted for more than half of its 2,901 vehicles between January and June. "Building on the success of DBX, our first SUV, we have since delivered two more new vehicles and with more exciting product launches to come we are well positioned for growth," said Executive Chairman Lawrence Stroll. Fictional agent James Bond's car brand of choice has had a tough time since floating in 2018, as it failed to meet expectations and burnt through cash, prompting it to bring in fresh investment from billionaire Stroll last year. The DBX entered production in July 2020 and has helped the company widen its appeal in a lucrative segment of the market which has proven profitable for its rivals. Its pretax loss fell from 227 million pounds in the first half of 2020 to 91 million pounds ($126 million), with the company saying trading was in line with expectations as it aims for 2021 volumes of around 6,000 vehicles. Related video:

Aston Martin Vantage F1 Edition adds more power, downforce

Well, it seems we were onto something, Aston Martin really did give us a pace car edition of the Vantage. Or, in F1 parlance, a safety car edition. It's technically called the Aston Martin Vantage F1 Edition, and fortunately, it's not just a Vantage with a fancy paint job. It actually boasts several performance improvements that it shares with the real safety car. You can even see some of those upgrades. The car features a front splitter and canards, rear wing, and under body tweaks. They all allow the F1 Edition to make an additional 441 pounds of downforce at top speed over a standard Vantage. Though not majorly affecting performance, the Vantage F1 Edition also receives a slatted grille, carbon fiber accents, quad-tip exhaust, exclusive 21-inch wheels, and a matte dark grey stripe. Only three colors are available, Aston Martin Racing Green, black and white, all three of which can be matte or gloss. Inside, the car gets black leather and grey Alcantara with your choice of green, black, grey or red stitching and center stripe. The F1 Edition gets extra power, too. The twin-turbo 4.0-liter AMG V8 makes 527 horsepower, an increase of 24, though torque is unchanged at 505 pound-feet. An eight-speed automatic is the only transmission available, and Aston Martin says it has been retuned to shift faster. Acceleration and top speed don't change, with 0 to 60 happening in 3.5 seconds for the coupe and 3.6 seconds for the roadster. The coupe's top speed is 195 mph and the roadster's is 190. Besides the extra grunt, the F1 Edition gets stiffer springs and retuned shocks along with a steering rack that Aston says provides better feedback. To pick up one of these upgraded Vantages, you'll need $162,000 for the coupe. Pricing hasn't been given for the roadster, but it will likely cost a bit more. Aston is taking orders now, and cars will be delivered to customers and dealers starting in late summer this year. Related Video: Aston Martin DBX in Stirling Green | On road, off-road and on the track

Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.