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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin bringing special Vantage, DB9 editions to Geneva

A European car show wouldn't be a European car show without the introduction of a new special-edition Aston Martin. And this year, Aston has two of them lined up to unveil at the Geneva Motor Show. First up we have the latest in a long line of N edition V8 Vantages. This one is called N430, and it will be available in both coupe and roadster bodystyles. It features the same 430-horsepower version of Aston's 4.7-liter V8 as the Vantage S (mated to either the six-speed manual or seven-speed sequential gearbox), and weight-saving measures like carbon-Kevlar seats and ten-spoke forged alloys help it hustle to 60 mph in 4.6 seconds en route to its 190 mph top speed. A new competition-derived aero package, retuned suspension, new steering ratios and a throatier exhaust aim to give the N430 a tighter, racier feel – as do the "club sports graphics packs" (that take their inspiration from GT racing versions of the Vantage) and dark-finish trim inside and out. Aston is also rolling out new Carbon Black and Carbon White editions of its DB9 that incorporate additional carbon-fiber trim to either complement or contrast with the exterior paint. Unfortunately, neither the V8 Vantage N430 or DB9 Carbon editions will be available in North America, so we'll just have to gaze at them from afar until we see them up close at the Swiss expo early next month. ASTON MARTIN UNVEILS TWO EXCLUSIVE NEW SPECIAL EDITIONS AT GENEVA - Striking V8 Vantage N430 builds on heritage of successful 'N' cars - Bold new styling options derive from N430's clear sporting pedigree - Debut of dramatic DB9 Carbon Black and Carbon White Aston Martin is unveiling two exclusive new special editions at the 84th Geneva International Motor Show. The great British sports car marque, now in its 101st year, is debuting a bold addition to its iconic V8 Vantage range as well as dramatic new special editions of the timeless DB9. Building on the appeal of the sports-focused Vantage range, and enhancing the enduring allure of Aston Martin's seminal GT, the DB9, the new models deliver eye-catching looks and classic elegance. V8 Vantage N430: race breeding, sports styling Pure, unadulterated fun is what lies at the heart of the new V8 Vantage N430. Honed on the track to excel on the road, N430 – available in Coupe or Roadster form – boasts a power hike to 436 PS at 7,300 rpm that brings its output up to that of the spirited V8 Vantage S.

Aston Martin DB11 gets back to work at the Nurburgring

The Aston Martin DB9 has been around for over a decade now. Classic though its styling may be, that means it's ripe for replacement. Fortunately that's just what Aston Martin is working on, as you can see from these latest spy shots. Snapped undergoing development at the notoriously grueling Nurburgring, this prototype appears to have ditched the camouflage worn by the last one we saw in favor of the black body cladding from our earlier shots. That makes it tough to tell anything about its final design, but if precedent proves anything, it ought to be pretty striking once the production bodywork is put in place. The new DB11 (or whatever it's ultimately called) is being built on a new platform that's set to replace Aston's long-serving VH architecture that has adapted over the years but essentially dates back to the V12 Vanquish that debuted way back in 2011. Aston is expected to keep using its even longer-serving 6.0-liter V12 engine on certain models, but the new DB11 is more likely to get the new twin-turbo V8 being built for it by Mercedes-AMG.