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Aston Martin lead designer doesn't fear the future

Marek Reichman is the chief creative officer of Aston Martin, so he oversees the creation of some of the world's most desirable vehicles. This includes not only the production cars from the venerable British brand, like the DB11 coupe and convertible, or the all-new Vantage, but also "Specials." These limited-edition, extremely expensive, outrageous and drool-worthy custom vehicles are developed by Aston's special advanced engineering skunkworks, like the Vulcan and Valkyrie. And, now, with the revival and reimagining of Lagonda as an electric and autonomous ultra-luxury sub-brand, he's also responsible for creating a full line of vehicles to fill out its offerings — a limousine, a coupe and an SUV. Speaking at the global launch of the brand's new Vantage — long its best-selling vehicle and the entry-level gateway into the Aston universe — Reichman is cautiously optimistic about the future of the traditional sports car. In part, because he believes that some humans will always crave speed and feel. "Washing clothes became automated, building refrigerators became automated. Everything becomes automated, because we see it as advanced," Reichman says. "But there will always be a segment of the population that wants that experience. That engagement." Of course, as technology advances toward the alleged inevitability of our electric and autonomous future, and rules regarding who can own or drive what kind of car lead or follow, this segment may become increasingly restricted. Reichman lives in Oxford, England, which will become the first city in Europe to completely ban carbon-emitting vehicles in the start of the next decade, so he is well aware of these impending changes. "At the high performance end it might become the province of the rich, who will need private spaces to use these vehicles," he says. "But what will happen with the Morgans or the Lotuses of the world — the more accessible brands? There may still be a place for them." View 17 Photos This sense of possibility stems from Reichman's belief that the next generation can hold simultaneously divergent ideas. "I think there is always going to be a space for the personal need and desire for performance driving. I see it even in kids today," he says. "They believe in the world of electrification. That that is their inevitable future.

Aston Martin says its fleet will go all-hybrid

British luxury carmaker Aston Martin says it plans to convert its entire six-car lineup to hybrid powertrains, with CEO Dr. Andy Palmer telling the Financial Times (subscription required), "We will be 100 per cent hybrid by the middle of the 2020s" and that 25 percent of all Aston Martins will be fully electric "by the end of the next decade." In June, the company announced it will produce the RapidE, its first all-electric car, in 2019, with a limited production run of 155 cars. The Rapide S, the model it's ostensibly based on, starts around $204,000. "RapidE represents a sustainable future in which Aston Martin's values of seductive style and supreme performance don't merely co-exist alongside a new zero-emission powertrain, but are enhanced by it," Palmer said in the statement. "The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin's vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers." Palmer also told FT that while the company plans to source battery cells from overseas, it will develop its electric systems in-house. It is working with Williams Advanced Engineering in England on EV systems integrations for the RapidE. Aston is just the latest of a long line of automakers to announce electrification plans. Notably, Volvo recently announced that it would add some form of electrification to its entire fleet by 2019. Related Video:

Aston Martin confirms DB11 name for sports car coming in 2016

A new Aston Martin is on the way in 2016, but for right now we only officially know its name. The British sports car maker is finally confirming that it's next model goes by the moniker DB11. That seriously suggests the upcoming vehicle to be a replacement for the DB9. While Aston Martin isn't divulging any technical details, the DB11 is meant to be the first big step in the brand's "Second Century Plan" that aims to overhaul its product lineup. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action," company CEO Andy Palmer said in a statement. A vehicle believed to the DB11 has been spotted testing several times this year, but it has largely remained a mystery thanks to heavy camouflage. Spy shots showed the interior with pieces from Mercedes-Benz, and some rumors have also suggested that it might be offered both with a V12 and Mercedes' 4.0-liter twin-turbo V8. The styling might take some of the swoopy look from James Bond's DB10 from the upcoming film Spectre, but we'll just have to wait and see. Related Video: ASTON MARTIN ANNOUNCES DB11 NAMEPLATE 15 September 2015, Gaydon, England: Aston Martin is today confirming DB11 as the name of its forthcoming sports car. The new model – to be unveiled during 2016 – will sit at the heart of the luxury British brand's range and represents the first major product of the company's bold Second Century Plan. While all technical and design details will be announced in due course, the confirmation of the name – which follows in the footsteps of other iconic Aston Martin sports cars such as the DB5 and DB9 – signals the start of an exciting period of dynamic product development by the company. Announcing the DB11, Aston Martin CEO Dr Andy Palmer said: "Today I am proud and pleased to confirm that the DB11 nameplate will sit on our next new car. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action. "The coming years will see Aston Martin transform not only its entire range of models but also its scale and global presence, and the new DB11 will be central to that success." - ENDS -