2012 Aston Martin V8 Vantage Roadster on 2040-cars

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Here's what else you could buy for the average new-car price of $40,573

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The average price of a new car in America hit a new record in December 2020: $40,573. Not that we're surprised — the average has been over $35,000 for the past few years — but seeing that baseline figure crest 40 large is still a sticker-shock to the system. So, as we do every once in a while, we put our collective heads together and came up with a list of alternatives that you could choose to buy for that sum, new or old, classic or practical. Now, let's be crystal clear about one thing here. We're not actually recommending you make this type of decision. That said, we wouldn't blame you if you did. Managing Editor Greg Rasa: $40,000 will buy a fully loaded Camry or moderately equipped crossover. Or, for $39,997, to be exact, one could go motoring in a fine British automobile. This 2006 Aston Martin DB9 Volante in Alabama has 21,452 miles on it, and depreciation has worked its cruel magic: It is listed for less than one-quarter of its $168,000 starting MSRP when it was new. A check of other used DB9s nationwide indicates this is a fair price. This Aston's CarFax reveals two owners. (One, really, as the second was a dealership. Looks like it got traded in for a Porsche.) If you're understandably concerned about reliability, its service history indicates no surprises to date. Remember, it has a 450-horsepower 5.9-liter V12. And spring is coming. Of course a used Aston Martin is riskier than a new Camry. But as Louis Prima sang, "Enjoy yourself, it's later than you think." What price beauty? Less than $40 grand. Associate Editor Byron Hurd: This price point opens up a ton of options in the "nearly new" luxury space, including a few good enthusiast picks, but my nod here goes to the Cadillac ATS-V. The discontinued, M3/M4-rivaling, 465-horsepower sport sedan and coupe can be had all day long in this price range with low miles. In fact, the real challenge is finding one in the spec you want, since it's one of those old-fashioned cars that actually presented the buyer with choices. Here's a clean, six-speed sedan in an actual color for less than our target price, for example. Coupes are more plentiful than sedans, especially in interesting colors, but there are plenty of them out there.

Aston Martin Rapide puts the future on display at CES

Aston Martin looks to be on the verge of a technological revolution. That includes a new platform, powertrain, design language... the works. And at CES, it's showing how its next generation of vehicles will incorporate new infotainment technologies, as well. Stemming from a partnership recently signed with Chinese company Letv (which we're not sure how to pronounce either), this Aston Martin Rapide S is decked out with bright tech. It has a 13.3-inch high-def touchscreen display in the center console, a 12.2-inch display in the instrument cluster, new speed-recognition technology, and remote services. All the features come from Letv's Internet of the Vehicle program. Few of these features are ground-breaking, but everything being relative, it's a big step for Aston Martin. After all, the British automaker makes almost all of its models based on a platform that dates back fifteen years, a V12 engine that's even older, and no transmission with more than a single clutch. But that's all about to change with a new generation on the horizon, and this demonstrator hints at just one way in which we'll soon see that transformation take shape. Related Video: LETV AND ASTON MARTIN REVEAL THE AUTOLINK RAPIDE S AT CES 6 January 2016, Las Vegas USA: Leading global technology company Letv and luxury sports car brand Aston Martin today revealed at the Consumer Electronics Show the first results of their collaboration – an Aston Martin Rapide S incorporating the latest Letv Internet of the Vehicle (IOV) system. Aston Martin and Letv signed a memorandum of understanding (MOU) on December 3rd 2015 to confirm research projects that include the development of connected electric vehicles through to manufacturing consultation on future electric vehicles. The ideation and engineering of the Aston Martin Rapide S project has been led by the Letv IOV team and has focused on a new concept for the centre console and instrument panel. The center console is now a 13.3 inch HD touch screen and the instrument panel is now a 12.2 inch screen incorporating electronic instrumentation and gauges. The original human-machine interaction (HMI) has also been updated by integrating Letvs latest speech recognition technology. Letv first showed its Autolink system in November 2015, the first time the technology company had released a product specifically developed for automotive applications.

How to lease an Aston Martin for $1,900 a month, but drive it for free

A sad fact of life is that we can't always get what we want, but that doesn't mean it hurts to dream. For many drivers that yearning is for an exotic sports car that rests well outside their financial grasp. Aston Martin seems to be taunting those folks now with a way that makes the company's luxury GTs seem just a little more attainable. Ally Financial is the brand's new lease partner, and one of the announced deals offers a new V12 Vantage S coupe for $1,900 a month. For that money, customers get a vehicle capable of reaching 60 miles per hour in a scant 3.7 seconds thanks to a 6.0-liter V12 making 565 horsepower and 457 pound-feet of torque with a seven-speed automated manual gearbox. Still, $1,900 a month is hardly a bargain for most people, especially for a leased vehicle that eventually needs to be turned in. In fact the deal works out to $22,800 a year or about $63 a day. Of course, getting the chance to drive a V12 Vantage S for a little while might make the money worth it. That got us thinking: how could we offset the cost of this lease? There's a company called RelayRides that's essentially Airbnb for cars. People list vehicles, set a price, and the company covers the insurance. The renter is even supposed to replace any used gas, which might be a lot with the V12 Vantage. After browsing the service, normal transportation seems to hover around $50 a day, but high-end rides can go for a lot more. We found examples like a 2014 Mercedes-Benz E-Class for $135, a 2013 Tesla Model S for $199, a 2006 Porsche 911 for $189, and a 2012 Cayman for $195. You can probably see where we are going with this: rent the Vantage to recoup some (or all) of the monthly payment. Hiring out the Aston Martin every day seems highly unlikely, and in that case you never get to drive. Instead, offer it at $190. Clearly, the coupe's not alone in this price range, and the Vantage only needs to be out of your hands for 10 days a month to repay itself. For the rest of the time, you're behind the wheel. Obviously this is not any kind of financial advice. Depending on the popularity of RelayRides in a given area, an owner might be forking over the whole month's $1,900 to Aston Martin. Explain in Comments, if you can think of any other legal ways to use the Vantage to pay back it's monthly lease.