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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Dany Bahar plans Aston Martin shooting brake at Modena-based tuner

You can't keep a good man down, or so the saying goes. The jury may still be out on whether Dany Bahar was a good thing for the automotive industry – with some portraying him as an overambitious opportunist and others pitting him as a genuine car guy against the bean-counters – but he's not about to stay down for long. Bahar, for those unfamiliar, was a top executive at Red Bull, serving as right-hand man to Dietrich Mateschitz right around the time that the energy drink company was getting into Formula One and NASCAR. He was then poached by Ferrari to serve as its commercial chief and brand director before taking up the reins as CEO of Lotus. Things didn't go quite so well for him there after new owners fired him, accused him of misappropriating company funds and canceling just about every one of his ambitious (or perhaps overambitious) projects to take Lotus into the modern age. But now he's back on his feet. According to Car and Driver, Bahar's new project is a tuning house and coachbuilder called Ares. Similar to an outfit like Mansory (with which Bahar, incidentally, fostered close ties while at Lotus), Ares is out to make high-end vehicles like the Range Rover Sport, Rolls-Royce Wraith and Lamborghini Huracan that much more unique. But the biggest project Ares is planning to undertake is to turn the Aston Martin Rapide S and Bentley Continental GT into shooting brakes for wealthy customers. Ares wouldn't be the first outfit to do so, Bertone having made a wagon version of the Rapide and Touring having offered an extended-roof Continental. But to show he's not messing around, Bahar has assembled a top team at Ares. Wolf Zimmermann, who worked for Mercedes-AMG before becoming Bahar's R&D chief at Lotus, is handling the technical aspects. 24-year-old Romanian designer Mihai Panaitescu, who is said to have worked on those aborted Lotus projects, is handling the style aspect. And the whole outfit is being based in Modena, Italy – the city that is home to outfits like Pagani, Maserati and nearby Ferrari. Predictably enough, Ares will launch initially in China, Russia and the Middle East, but reportedly plans to make it to the US sometime early next year. Featured Gallery 2014 Aston Martin Rapide S: First Drive View 32 Photos News Source: Car and DriverImage Credit: Copyright 2014 Drew Phillips / AOL Aftermarket Aston Martin dany bahar aston martin rapide s

Last original Aston Martin DBS found in barn headed to auction

There's still big money in auctioning off barn finds. For example, the relatively tattered 1961 Ferrari 250 GT SWB California Spider from the Baillon Collection is now the highest priced 250 GT ever after its recent sale for $18.5 million. UK auction house Coys is hoping to hit a similar goldmine with its upcoming offer of the final, original Aston Martin DBS ever made. This dinged and rusty 1972 DBS in a shade called Dubonnet Rosso rolled off the assembly line as the last of its type in September 1972. These models were meant for the Aston driver looking for a slightly larger GT car, and they sported a 4.0-liter inline-six. This one also has an automatic transmission and 40,000 miles indicated on the odometer. Unfortunately, it has been sitting in a barn in Surrey, England, since 1980. As is plainly obvious, this Aston Martin is far from perfect with busted windows and missing trim pieces. Stuffing straw in the open portions of it is probably taking the ratty look a bit too far, though. Still, the auction house estimates the final DBS to sell for between 25,000 and 40,000 pounds ($38,000-$61,500) when it crosses the block at the Royal Horticultural Society on March 10. A practically perfect 1970 example once driven by Roger Moore fetched the equivalent of $900,000 in 2014. THE ULTIMATE BARN FIND 02/03/15 from COYS The last original Aston Martin DBS to come off the production line has been found in a barn in Surrey and will be auctioned by international auctioneers COYS in London on March 10th. The car was discovered by Chris Routledge, the Managing Partner of the auction house, and is one of the features of COYS 'Spring Classics' auction at the Royal Horticultural Society. Aston Martin Mayfair is hosting the barn find car for a week before the event takes place. Chris Routledge said: "This is the ultimate barn find and an important part of Aston Martin's history. It has been sitting in a barn since 1980 and now needs to be brought back to its former glory." He added: "The windows are broken, the interior trim is missing and its rusty, but it's all there and there has been huge interest from collectors around the world.