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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Aston Martin debuts electric, all-wheel-drive DBX concept

This is like no Aston Martin you've seen before. Oh, sure, it's a coupe, and a luxury grand tourer, at that. But what's so unique about this new DBX concept is what's underneath that slick sheetmetal. Not only is this Aston all-wheel drive, it uses an all-electric powertrain. Yep, it's an Aston EV. Aston Martin says the DBX was created to "defy conventional thinking about the luxury GT segment," with CEO Andy Palmer saying, "The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible." Powertrain wise, this is a huge departure from what we currently associate with Aston Martin. It doesn't have an engine compartment, because it's powered by electric, in-wheel motors. It has drive-by-wire electric steering, carbon ceramic brakes (okay, that sounds like Aston), a KERS energy recovery system, and cameras in place of actual mirrors (because it's a concept, of course). Design-wise, the DBX has a sort of high-riding coupe look to it, which makes its all-wheel-drive setup clearly evident. It's not super swoopy or revolutionary in terms of its design, instead perhaps more evolutionary than anything. It almost looks like it could be headed for production, even though Palmer put the kibosh on that thinking, saying, "This is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future." In any case, it's certainly a fascinating and surprising debut from the British automaker. Check it out, above, and read more details in the press blast, below. ASTON MARTIN DBX CONCEPT CHALLENGES CONVENTION - DBX Concept redefines the luxury GT segment for the 21st Century - World debut for idea of first all-electric, all-wheel drive, Aston Martin - Sophisticated design and innovative engineering to broaden appeal 3 March 2015, Gaydon: Aston Martin today challenges the nature of luxury GT travel in the 21st Century with the debut at the 85th Geneva International Motor Show of the innovative DBX Concept. Created to defy conventional thinking about the luxury GT segment, the DBX Concept widens the appeal of the iconic British luxury brand and reaches out to a more diverse global audience than ever before.

Aston Martin Valkyrie | Autoblog Minute

Aston Martin has been teasing the Valkyrie hypercar off and on the last couple of years, first as the RB-001, and now with its official name, and it has just released images and information of the most production-ready variant yet. Aston Martin Autoblog Minute Videos Original Video