2010 Aston Martin V8 Vantage Sport Hatchback 2-door 4.7l on 2040-cars

Auto blog

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin DBS Superleggera Volante is coming soon for $329,100

You've seen the coupe and read the reviews. You've seen the spy shots filtering out of the Nurburgring. And now you've finally, digitally and officially, seen the Aston Martin DBS Superleggera Volante. It's exactly what you'd expect — take the DBS Superleggera, keep its twin-tubrocharged 5.2-liter V12 engine and eight-speed automatic transmission, ditch its hardtop in favor of a folding convertible mechanism, add a drop of sunshine and a copious extra dose of wailing exhaust note, stir and enjoy. Aston Martin boasts that the DBS Superleggera Volante's top speed of 211 miles per hour matches that of the coupe and makes it the fastest convertible ever to roll out of Gaydon. Its quoted 0-62 mph time of 3.6 seconds (.02 seconds behind the coupe) and 0-100 time of 6.7 seconds means it's no slouch in the acceleration department, either, despite its quoted dry weight of 4,107 pounds. Fortunately, that heft (375 pounds more than the coupe) is distributed equally over the front and rear wheels. A revised aerodynamics package that includes a front spoiler and airdam, side strakes that are deeper than those of the coupe, a double rear diffuser and a so-called Aeroblade II all combine to deliver 390 pounds of downforce. That's just 6.6 pounds less than the coupe, despite the inherent aero penalty caused by the removal of the roof. It takes just 14 seconds to open and 16 seconds to close the soft top. At 10.2 inches, Aston says the folded roof stack is the smallest in its segment, and the top is offered in eight colors. A twill carbon fiber mesh finish is optional for the windshield surround, as well as the rear tonneau cover. Want one? You'll have to wait for the third quarter of 2019 to order the DBS Superleggera Volante in the United States. And you'll need a check for $329,100.

British firm helps Aston Martin, Zagato re-create commemorative Vantage

In early 2012, Aston Martin honored its decades-old partnership with Italian coachbuilder Zagato by introducing the aptly-named limited-edition V12 Zagato at the Geneva Motor Show. Fast forward to 2020, and a British firm with Swiss roots named R-Reforged has obtained permission to build 38 additional cars it will sell as pairs. These are continuation cars like the ones made by Alvis, Bentley, and Shelby, among others, but the gap they bridge is much smaller than we're used to. R-Reforged starts with a V12 Vantage platform and keeps the naturally aspirated, 5.9-liter V12 engine. It's tuned to deliver 600 horsepower, a 90-horse increase over the original's rating. Enthusiasts can choose between an automatic transmission and a seven-speed manual. Rear-wheel drive is the only configuration available regardless of pedal count in the driver's footwell. R-Reforged is bringing back the coupe and convertible variants of the Zagato-bodied Aston, and both make extensive use of carbon fiber to keep weight in check. They also gain center-locking 19-inch alloy wheels and a deployable rear wing for added stability. It replaces the much bigger wing fitted to the 101 examples of the car manufactured in the early 2010s. The sky is the limit when it comes to customization; R-Reforged can turn any color sample into a paint color. Customers will have the opportunity to watch their car being built, too. R-Reforged will only sell the 19 coupes and 19 convertibles in pairs, so plan on freeing up two spaces in your garage before reserving a pair of build slots. Act fast, too, because a majority of the production is spoken for, according to the company. Pricing has been set at $2.2 million for the pair. To add context, Aston Martin originally charged GBP330,000 for the V12 Zagato, a figure that converts to approximately $400,000.