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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Mercedes increases stake in Aston Martin

As part of an increasingly close partnership, Mercedes-Benz parent company Daimler is reportedly preparing to increase its stake in Aston Martin by another one percent, bringing the German automaker's shares in the British company up to five percent.
The rapprochement between the two has been in the works for years now, and is finally beginning to take form. Mercedes-AMG is in the midst of developing a new engine with and for Aston Martin in an apparently similar arrangement to that which it has with Pagani. But that's not the extent of it.
Daimler will also furnish Aston Martin with electrical systems and other components, said to lead up to the eventual sharing of platforms: one to underpin future GTs and another to serve as the basis for a long-mooted Aston Martin crossover, now said to be back on the table and slated to launch in 2017. The prospect of using the partnership to reinvigorate both the Lagonda and Maybach luxury brands, however, has since been taken off the table, with both parties continuing those projects independently.

The Aston Martin Vulcan is bound for the Big Apple

Following its global debut at the 2015 Geneva Motor Show, Aston Martin has announced that the Vulcan, its 800-horsepower track monster, will make its US debut at next week's New York Auto Show. According to Aston Martin, the Vulcan will lead what is for the brand, a huge display of seven cars, including the Vanquish Carbon Black, Vantage GT Roadster, Rapide S and DB9. "We are enormously encouraged by the overwhelmingly positive reaction we have received from customers and sports car fans around the world in response to the Aston Martin Vulcan," Aston boss Andy Palmer said in the attached statement. "I'm delighted that after a debut in Geneva we are able to bring the car to our North American audience, underlining the importance of this market to our business and its role in delivering our Second Century business plan." Be sure to check back next week for our exhaustive coverage from NYC. Until then, scroll down for the official press release from Aston Martin, and check out our full coverage of the Vulcan's original debut in Geneva. NEW ASTON MARTIN VULCAN SET FOR NORTH AMERICAN DEBUT IN NEW YORK • North American reveal at NYIAS for limited edition, track-only, 7.0-litre V12 supercar • The Aston Martin Vulcan fronts new seven-car Aston Martin display in New York 26 March, 2015, Irvine CA – Aston Martin's most intense and exhilarating creation to date will make its first appearance in North America at the New York International Auto Show (NYIAS) next month. The Aston Martin Vulcan – a track only supercar producing some 800-plus bhp – joins the British luxury sports car maker's presence at NYIAS fresh from a global reveal at the Geneva International Motor Show earlier in March. Fronting a new seven-car display led by CEO Dr Andy Palmer, the Aston Martin Vulcan will be joined by examples from the current Aston Martin product range in North America including the new Vanquish Carbon, Rapide S, DB9, V12 Vantage S and the V8 Vantage GT Roadster. CEO, Dr Andy Palmer commented: "We are enormously encouraged by the overwhelmingly positive reaction we have received from customers and sports car fans around the world in response to the Aston Martin Vulcan.