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Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.

Aston Martin 'likes the idea of Adrian Newey doing a road car'

The whispers, suggestion, and innuendo touting a supercar project that involves some combination of Adrian Newey, Red Bull, and Aston Martin will not cease. Auto Express got comment from Aston Martin CEO Andy Palmer regarding the gossip, Palmer saying, "There is rarely smoke without fire." He added that while he is on board with the idea of Newey penning something for the English carmaker, the Warwick firm is not the source of the rumors tying the two. But of course, what else would he say to the question of having perhaps the finest Formula One aerodynamicist of this generation design a coupe to wear the wings? The admission is a bit like Palmer saying he likes the idea of someone giving Aston Martin a billion dollars. He classified the situation as saying "there is no authentic program" with Newey, which sounds like official language for 'we've talked about it but there's no paper trail yet.' The project to build "an ultimate sports car" is under consideration, with designs in the works. A decision on whether to go further might come before the year is out. Or it might not. In the meantime, while we wait for the first, we'll have to do our best with the smoke and the DP-100 virtual race car that Aston Martin created for Gran Turismo 6. Related Video:

Aston Martin hoons its DB10 for 007

It always goes back to Skyfall, doesn't it? On November 6, 2015, we will join James Bond again as he hunts for another piece of his past, one that has grown into a dark, evil creeper known as Spectre. Since Aston Martin is now nearly just as synonymous with Bond as the agent's nemesis Blofeld, it's certain that the carmaker will have just as much fun as we do during the buildup. Or more fun, perhaps, judging by this spot. The rather handsome DB10 is put to work sending the world a message for the spy we love the most, and blows a lot of smoke in the effort. You can watch that in the video above. Speaking of smoke, if you haven't got enough of the pre-release action yet there's another video below with director Sam Mendes and his special effects minions showing what went into creating the practical effects on three continents, like flying a helicopter down a Mexico street. Enjoy both.