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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Listen to the Aston Martin Vulcan do what it was meant to

What happens when a world-class sports car manufacturer and racing team is permitted to design a vehicle from the ground up with no rules to follow? Something along the lines of the Aston Martin Vulcan, that's what. Built neither for the road nor for any racing series, the Vulcan is part of a new class of dedicated track cars. And as you can see from this latest video, it's all but completely unhinged. The Vulcan represents Gaydon's answer to the likes of the Ferrari FXX K and McLaren P1 GTR. It packs a 7.0-liter naturally aspirated V12 at the front of an aluminum chassis with carbon-fiber bodywork. It weighs less than 3,000 pounds, but packs 800 horsepower – without a hybrid system or turbo spool in sight. In short, it's takes the best from Aston's road cars and its race cars, amps them up to 11, and abides by none of the rules they need to. Apart from some preliminary teasers, a run up the hill at Goodwood, and a brief (but static) encounter with its Cold War, airborne namesake, this represents a rare opportunity to see – and most importantly hear – the Vulcan do what it's designed to do. With only 24 to be made and each priced at over $2 million, this may be the closest you'll ever get. So go full-screen and crank the speakers to enjoy the unbridled show.

Aston Martin signs Letter of Intent for technical partnership with AMG

A little over two months ago came reports that Daimler and Aston Martin were in talks, again, about "supply and technical-cooperation agreements." The next step has been taken with Aston Martin announcing that it has signed a Letter of Intent that looks "towards a technical partnership" with Mercedes-AMG GmbH, and the two companies aiming to have definitive agreements done by year's end.
While it will get to use certain electric and electronic components from AMG, the true golden egg for the maker of the Vanquish will be the ability to develop a new line of "bespoke V8 powertrains" that will be fitted to "a new generation of models." In return for opening up the larder, Daimler will get a non-voting stake of up to five percent of Aston Martin.
Nothing else is being said about the tie-up for the moment, but there's a press release below with a few more details.