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Aston Martin to cut up to 500 jobs to reduce costs

LONDON — British luxury carmaker Aston Martin plans to shed up to 500 jobs as it seeks to bring its cost base into line with reduced sports car production levels, it said on Thursday. The job cuts come just days after Aston Martin's second-largest investor reduced its stake in the company, and a week after it confirmed that Tobias Moers, CEO of Mercedes-AMG, would become chief executive on August 1, replacing Andy Palmer. The 107-year old firm said the job losses reflected lower than originally planned production volumes and improved productivity across the business. An employee and trade union consultation process will be launched in the coming days. Aston Martin, famed for being fictional secret agent James Bond's car of choice, has seen its share price plummet since floating in October 2018. Last month it posted a deep first-quarter loss after sales dropped by almost a third due to the impact of the novel coronavirus outbreak. "The measures announced today will right-size the organizational structure and bring the cost base into line with reduced sports car production levels, consistent with restoring profitability," it said. It said its first sports utility vehicle (SUV), the DBX, which is key to boost volumes and appeal to new buyers including more women, remains on track for deliveries in the summer and has a strong order book. Aston Martin is also reducing costs and removing non-critical expenditure in other areas, including contractor numbers, site footprint, marketing and travel. It said the restructuring is expected to deliver total annual savings of about 38 million pounds ($47.6 million). Restructuring costs are expected to be about 12 million pounds. Shares in Aston Martin, down 78% over the last year, closed Wednesday at 68.9 pence, valuing the business at 1.05 billion pounds.  

Aston Martin considering US plant for DBX production

Aston Martin could be the next foreign automaker to begin production in the United States, according to the latest report from the Financial Times. The British automaker is reportedly considering a number of possibilities to handle assembly of the production version of the DBX crossover concept presented in March. Among them is the prospect of building a new plant in a Southern state like South Carolina or Tennessee, which could bring with it significant tax breaks and other incentives that would ease the process and make it financially attractive. Aston's main plant at Gaydon, UK, is reportedly nearing capacity as the company ramps up production, with a series of new models on the way. It moved production of the Rapide, its only model produced overseas, back to Gaydon in 2012 after it was initially handled off-site by Magna Steyr in Austria. That doesn't mean that the US proposal will necessary get the nod, though. Another possibility Aston is considering is taking over the former Jaguar facility at Browns Lane in nearby Coventry. The DBX concept was unveiled as an electric crossover coupe at the Geneva Motor Show last month, showing the way forward for the brand. The production version is expected to adopt a more conventional setup with four proper doors and an internal-combustion engine.

Aston Martin building 28 Goldfinger DB5 reproductions — complete with gadgets

The Lego iteration of the 1964 Aston Martin DB5 featured in the James Bond movie "Goldfinger" is a pretty cool toy for any Bond fan, what with its full suite of movie gadgetry. But for the well-heeled 007 fan, Aston Martin has something even more special in store. The car company announced that it will build a grand total of 28 full-size reproductions of the famous movie sports car. It won't simply be a DB5 in the correct color, either. The company is teaming up with the special effects supervisor from the most recent James Bond films, a man who, according to IMDb, has been working on Bond movies at some level since " The Spy Who Loved Me" and was the special-effects supervisor on the the Christopher Nolan Batman trilogy and the two latest numbered installments of the " Star Wars" series, to build the cars with "functioning gadgets such as revolving number plates and more." The "and more" part has us particularly intrigued. We imagine the tracking computer and bulletproof shield are simple enough. But the hideaway machine guns and ejector seat might be tricky. Regardless, you won't be able to deploy any of the gadgets on public roads, as Aston Martin explicitly states the cars won't be street legal. We're sure that won't keep Aston from finding buyers for these dream DB5s. The price tag probably won't deter serious buyers, either. The company says each car will sell for 2,750,000 pounds, which comes to $3,510,000 at current exchange rates. Of the 28 cars, 25 will be sold directly to customers. The remaining three will include one for Aston Martin, one for EON Productions, the company that produces Bond movies, and one that will auctioned for charity. Aston estimates the first cars will be delivered in 2020. Related Video: Featured Gallery James Bond's 1964 Aston Martin DB5 View 61 Photos News Source: Aston Martin, IMDbImage Credit: RM Auctions / RM Sotheby's TV/Movies Aston Martin Coupe Special and Limited Editions Classics aston martin db5