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Aston Martin Brough Superior AMB 001 starts testing, shows off new color

Aston Martin announced last fall it would be dipping a toe into the motorcycle world with the help of bike builder Brough Superior. The first bike is the AMB 001, and it's finally undergoing track testing and development. The turbocharged 180-horsepower motorcycle is shown on video powering around a race track. It offers a good look at the bike's double-wishbone girder-style front end in action, a signature of Brough Superior bikes. Aston Martin Brough Superior AMB 001 View 5 Photos Besides a look at the bike on track, the two companies showed a version of the bike with dark red tinted carbon fiber panels. It also has some spiffy red brake disc spokes. We also get a close look at the instrument display, which actually appears to be on a smartphone that fits in a slot on the tank. Not many other details have been revealed. The companies announced they would only build 100 examples of the AMB 001. Each one will cost 108,000 Euros — or just shy of $120,000 — and they'll be delivered at the end of the year. Related Video:

Aston Martin's project 003 could have a name: Valhalla

When Aston Martin unveiled the Valkyrie at the 2017 Geneva Motor Show, the carmaker's chief designer told Drive, "We have a bunch more V names that we've thought of and haven't used." Earlier this year, AutoGuide discovered a trademark application for the name Varekai, which Aston Martin will use for its crossover. Now the same site has found another trademark application at the with World Intellectual Property organization, this time for Valhalla, which it expects to be applied to the "Son of Valkyrie," formerly known as 003. The automaker made the filing on October 12, 2018. If you're unclear on all the connections, the Valkyrie was codenamed AM-RB 001, denoting the first collaboration between Aston Martin and the Red Bull Racing Formula 1 team. The Valkyrie AMR Pro was AM-RB 002. That makes the Valhalla, nee 003, next in the chute. The naming inverts Norse myth, since the legends say Valkyries escorted fallen warriors to the Hall of the Slain in Valhalla. In Aston Martin's working, you need to go through Valhalla to get to the ferocious women with the swords. Although not thought to be co-developed with Red Bull Racing, the Valhalla will retain lightweight, carbon-fiber-intensive construction and active aerodynamics like its larger siblings, as well as an active suspension. As a road-legal and more practical step below the Valkyries, the Valhalla includes "space for luggage," and a quieter cabin. Instead of a naturally-aspirated V12, the third member of the family goes with a turbocharged V6 with hybrid help. Anticipated to be a full-on hypercar, the competitive set is thought to include the McLaren Speedtail and whatever succeeds the Ferrari LaFerrari. Aston Martin will make 500 Valhallas, deliveries commencing in late 2021. Before then, don't be surprised to see the Vanquish name return on the company's Ferrari 488 and McLaren 720S challenger. Related Video:

Aston Martin confirms Mercedes-AMG boss Moers to replace CEO Palmer

Aston Martin confirmed on Tuesday that Tobias Moers, CEO of Mercedes-AMG, would become chief executive on August 1, replacing Andy Palmer, who stepped down on Monday. The Financial Times newspaper reported over the weekend that Palmer would step down, before he had been informed. A source familiar with the situation had also confirmed to Reuters the planned move. "The board has determined that now is the time for new leadership to deliver our plans," Lawrence Stroll, Aston Martin Lagonda's Executive Chairman said. The company said Moers, who will be based at its headquarters in Warwickshire, had built a reputation for transforming businesses in tough environments during his 25 years in senior roles at Daimler. Germany's Daimler AG owns a 5% stake in Aston Martin and supplies the carmaker with Mercedes-AMG engines. "Under Tobias’ leadership, Mercedes-AMG has more than doubled its product portfolio and quadrupled the number of AMG units sold, with a clear pipeline of further expansion opportunities, especially in electrification of powertrains in the performance segment," Aston Martin said in a statement. "TobiasÂ’ focus on operating and manufacturing efficiency has delivered significant margin expansion. This strong financial performance was supported by the introduction of a clear brand management strategy, which delivered a measurable increase in brand value and awareness." Aston Martin has seen its share price plummet since floating in October 2018. The 107-year old British luxury carmaker earlier this month posted a deep first-quarter loss after sales dropped by almost a third due to the impact of the novel coronavirus outbreak. "All of my and TobiasÂ’ energy will be dedicated to building on the CompanyÂ’s inherent strengths, its brand, its engineering prowess, and the skills of its people to enable Aston Martin to become one of the pre-eminent luxury car brands in the world," Stroll said. Related video: