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Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin announces Rapide E as its first all-electric model

Aston Martin has announced official specifications for its first battery-electric model, which will be the Rapide E. Developed together with Williams Advanced Engineering, the 2019 Rapide E will have two electric motors good for a total of 610 horsepower and 700 pound-feet of torque. The Rapide E four-door, which will be produced in a limited run of 155 units, will be good for 155 mph. Its WLTP range target is said to be over 200 miles, and an hour of charging is good for 185 miles, using a regular 400-volt 50kW charger. Aston says the car's 800V battery system can also be charged with a 100kW+ charger at a rate of over 5 miles per minute. The electric powertrain is where the Rapide S's six-liter V12, gearbox and fuel tank would normally reside, to keep weight distribution in check; using composite materials and lightweight alloys, Aston has been able to meet the Rapide E's weight targets. To beat the aerodynamics of the Rapide S and to make it as silent as possible, both the car's exterior and underbody have been given a makeover from an EV development viewpoint and the low-rolling-resistance Pirelli P-Zero tires even feature noise-canceling foam inside them. As Aston is still in the business of making sports cars, the Rapide E's performance must be up to par: It reaches 60 mph in less than 4 seconds, and the 50-70 mph overtaking time is just 1.5 seconds. Aston says these figures can also be reached with a battery that is less than fully charged – the target is for "maximum performance on-demand throughout majority of the battery state of charge window," to put it succinctly. Aston's benchmark is that the Rapide E is capable of a full Nurburgring lap without any derating of the battery, with the electric version able to give a hassle-free performance expected of an internal combustion car. Perhaps that is a veiled reference to Teslas that have experienced overheating problems in track use. Aston Martin also states that it has strived to keep the Rapide E feeling like an Aston Martin, especially compared to the V12-engined Rapide S sibling. For Aston, this has meant chassis and electric powertrain tuning to retain the Rapide S's handling characteristics and "feel," including using a limited-slip differential through which the twin electric motors deliver their power — and keeping an eye on the springs, dampers and software integration to keep the car from feeling ponderous or clunky.