2007 Aston Martin Vantage V8*premium Audi*navigation*19 Wheels*just Serviced on 2040-cars

Auto blog

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin-Red Bull Racing V12 hypercar | Autoblog Minute

Aston Martin and Red Bull Racing are teaming up for a hypercar. This week we got our first look at it, as you can see, this is an amazing looking car. It's going to be known as the AM-RB 001.

Aston Martin begins building continuation DB5 with fake machine guns

We could have written this sentence in 1963: "Aston Martin has launched production of the DB5." Then, it would have referred to a shapely new coupe introduced to the popping of flash bulbs to replace the DB4. In 2020, it signals that the first batch of "Goldfinger"-spec continuation cars announced in 2018 by former CEO Andy Palmer are nearly ready to roar out of the Aston Martin Heritage Division's workshop in Newport Pagnell, England.  Workers build each DB5 from scratch, they're not starting with a donor car, and the process takes approximately 4,500 hours (or six full months). The firm explained it builds cars by hand using period-correct manufacturing techniques when possible, but it's not opposed to embracing modern engineering advancements when needed. Aston Martin enlisted the help of EON Productions, the company that makes James Bond films, to ensure the continuation cars are accurate replicas of the DB5 used in "Goldfinger." Most of the gadgets that wowed movie fans on the big screen are accounted for, including a rear smoke screen delivery system, a simulated oil slick delivery system, a set of revolving license plates to fool the bad guys, and twin machine guns hidden behind the headlights. Fear not; they're fake, so you don't need to invest in an armored Mercedes-Benz G-Class if you spot a new DB5 in your neighbor's driveway. Buyers can pay extra for a hatch above the passenger-side front seat. Inside, the add-ons include a telephone integrated into the driver's door, a radar screen tracker map (which is also fake), and a tray used to store weapons under the seats. Watch your elbow if you're lucky enough to ride in one: Some of the buttons used to activate the aforementioned gadgets are integrated into the armrest. The aluminum hood hides a 4.0-liter straight-six engine that slurps gasoline through three SU carburetors to deliver about 290 horsepower. It spins the rear wheels via a five-speed manual transmission and a mechanical limited-slip differential. Aston is also installing disc brakes all around and non-assisted rack-and-pinion steering, so the continuation cars will accelerate, handle, look and sound like a DB5 should. Aston Martin is only making 25 examples of the modern-day DB5, and it priced each one at GBP2.7 million (about $3.3 million at the current conversion rate). Deliveries are scheduled to begin in the second half of 2020, which is when the DB5 will return to the big screen in the next installment of the James Bond series.