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Aston Martin closing deal with Force India F1 team

Aston Martin is returning to the Formula One grid. Only instead of starting its own team – or even taking control of an existing one – the British automaker is reportedly on the verge of announcing a new partnership with the Force India team. According to Autosport, the deal would see the team switch names from its current national identity to Aston Martin Racing. Beyond naming rights, however, the partnership could see the two outfits partner on technical collaborations as well. The Johnnie Walker whisky brand – a longtime McLaren partner – is said to be joining as a sponsor of the newly rebranded team, which has previously featured branding from whisky brands Royal Challenge, Whyte & Mackay, and Dalmore. The current engine deal with Mercedes (which owns part of Aston Martin) is expected to stay in place. Force India isn't the only team Aston Martin is said to have evaluated. Previous reports had linked the manufacturer of luxury GT cars to Red Bull, while Williams was also said to have been under consideration for such a partnership. Ultimately, however, it appears to be cash-strapped (and strong-performing) Force India that has sealed the deal, expected to be announced in due course. If the notion of an automaker sponsoring (but not running) an F1 team strikes you as odd, it isn't without relevant precedent. Infiniti has long sponsored the Red Bull team that is powered by its corporate cousin Renault. That deal was brokered while the Japanese luxury brand was chaired by Andy Palmer, who now runs Aston Martin. Aside from considerable achievements in sports car racing, the British firm only participated in F1 for a few races in 1959 and 1960. The deal would put an end to the Force India name that has adorned the team since Indian businessman Vijay Mallya took it over late in 2007. Mallya, it should be noted, helms United Spirits Limited, which produces all those beverages mentioned previously that have sponsored Force India. The team was founded in 1991 as Jordan Grand Prix, under whose name it ran until 2005 when it switched ownership and name first to Midland and then to Spyker. Mallya sold nearly half of the team's stake to the Sahara India Pariwar conglomerate in 2011. Since taking over the team, Force India has gone from a back-marker in tenth place to a solid midfield contender routinely landing sixth in the championship standings and currently running fifth this season.

Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

Catch these four Aston Martins in Bond 25, 'No Time to Die'

Unless Aston Martin is holding a trick up its sleeve, an Aston Martin Rapide E will not be appearing in the new James Bond movie "No Time to Die," as we'd previously thought. The film will, however, feature the Valhalla, the DBS Superlegerra, the V8 Vantage and the DB5, as confirmed by a recent tweet.  As the anniversary of when the first Bond film "Dr. No" was originally released in 1962, Oct. 5 has been deemed Global James Bond Day. To celebrate the occasion, two things were unveiled: the first movie poster for "No Time To Die" and Aston Martin's movie lineup. Playing to the 25th anniversary, Aston will include classic models, current cars, and future rides. Part of this news is not really news. We knew both the V8 Vantage and the DB5 would be in attendance, but the inclusion of both the DBS Superleggera and the Valhalla is a nice surprise. There's no word whether the DBS will be one of the "On Her Majesty’s Secret Service" special-edition examples, but we doubt it. The pairing of the Superleggera and the Valhalla sparks excellent memories of the epic Aston Martin DB10 vs. Jaguar C-X75 chase scene from "Spectre." We can only hope we're so lucky to see these cars in yet another romp. Few numbers about the Valhalla's powertrain have leaked, other than it will be mid-engined with a twin-turbocharged V6 with F1 tech, but it's doubtlessly capable of battling the DBS, which has a 715-horsepower twin-turbocharged 5.2-liter V-12.  We'll find out how involved each vehicle is on April 8, 2020, the day "No Time To Die" releases. Past, present and future. To mark the 25th Bond film, #NoTimeToDie, four of our cars will be featured in the film. From the classic DB5 and V8 Vantage, to the new DBS Superleggera and Aston Martin Valhalla, there is something for every Bond fan.#JamesBondDay@007 pic.twitter.com/cmKvswriHo — Aston Martin (@astonmartin) October 5, 2019 Celebrate #JamesBondDay with the first poster for #NoTimeToDie #Bond25 pic.twitter.com/EoU4PXhxwX — James Bond (@007) October 5, 2019