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Aston Martin's Racing.Green. strategy lays out sustainability goals

Last year, Aston Martin co-owner Lawrence Stroll said the automaker had two electric vehicles in the pipeline, company CEO Tobias Moers saying the first electric model would show in 2024 or 2025. The English luxury sports car concern has outlined its plans in a new strategy called Racing.Green. — which we will write without the two periods from now on. The major goals of Racing Green are getting a hybrid vehicle to market in 2024, getting the first electric vehicle to market in 2025, phasing the last pure ICE cars out of the lineup in 2026, and offering a fully electrified portfolio by 2030.  Supporting the product goals, Aston Martin says its UK manufacturing facilities have utilized 100% renewable energy since 2019; Racing Green aims for net zero manufacturing emissions by 2030. The St. Athan facility in Wales will be fitted with 14,000 solar panels, enough to provide 20% of the plant's yearly energy use. When taking Aston Martin's entire supply chain into account, the initiative wants a 30% reduction in supply chain emissions relative to a 2020 baseline by 2030, and net zero supply chain emissions by 2039. On that subject, engineers are looking at using aluminum alloy created with 100% renewable energy. Even plastics and water are targeted, the company hoping to "eliminate all plastic packaging waste" within three years and reduce water use by 15%.    As to the product, that first PHEV is going to be the Valhalla and its English-tailored, AMG-sourced, 937-horsepower plug-in powertrain. We still don't know what the first electric model will be the following year, but the DBX makes an obvious candidate. And just a year after that, every model the firm sells will provide the option of an electrified powertrain, the pure ICE models phased out of the range. There will be more choice for interiors, too, in the form of leather-free vegan options. Those goals will occur within a company-wide sustainability, diversity, and inclusion overhaul with peer-reviewed chops. Aston Martin joined the Science Based Targets Initiative (SBTi), which helps businesses reduce greenhouse gas emissions "in line with what the latest climate science deems necessary to meet the goals of the Paris Agreement." The automaker says Racing Green is also "aligned with the UN Sustainable Development Goals." In-house compliance with the strategy will be monitored by a board-level Sustainability Committee chaired by non-executive director Dr. Anne Stevens.

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Aston Martin hoons its DB10 for 007

It always goes back to Skyfall, doesn't it? On November 6, 2015, we will join James Bond again as he hunts for another piece of his past, one that has grown into a dark, evil creeper known as Spectre. Since Aston Martin is now nearly just as synonymous with Bond as the agent's nemesis Blofeld, it's certain that the carmaker will have just as much fun as we do during the buildup. Or more fun, perhaps, judging by this spot. The rather handsome DB10 is put to work sending the world a message for the spy we love the most, and blows a lot of smoke in the effort. You can watch that in the video above. Speaking of smoke, if you haven't got enough of the pre-release action yet there's another video below with director Sam Mendes and his special effects minions showing what went into creating the practical effects on three continents, like flying a helicopter down a Mexico street. Enjoy both.