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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.

Aston Martin Vantage Roadster goes fast, and so does its roof

Two years after the hardtop Aston Martin Vantage redefined the Vantage nameplate yet again, the coupe has dropped its top. Below the shoulder the Vantage Roadster holds true to nearly everything that compelled us to label the coupe "a significant milestone." Above the shoulder, a fabric top envelops an "ultra-compact" Z-frame that drops in 6.7 seconds and unfurls in 6.8. The carmaker says it's the fastest fully electronic mechanism out there, and operates at speeds of up to 31 miles per hour. Thanks to the frame's compact design, the car's lines don't differ much from the hardtop. Nor do the performance specs: The convertible gains 132 pounds over the fixed-roof, needs 3.5 seconds to hit 60 mph instead of 3.5, and maxes out at 190 mph, five miles per hour less than the coupe. Losing the rear hatch takes a bit out of luggage space, though, which declines from 12.4 cubic feet to seven. Aston Martin says the cubby will still swallow a full-sized golf bag and related paraphernalia. The Mercedes-AMG-sourced 4.0-liter twin-turbo V8 delivers the full 503 horsepower and 505 pound-feet of torque. Engineers tuned the suspension, differential, driving aids, and driving modes specifically for the convertible. The carmaker has made its seven-speed manual transmission newly available on the coupe this year — it was offered previously only on the Vantage AMR — but the droptop is barred from the row-your-own party. The Vantage Roadster sticks with the ZF eight-speed automatic. Convertible buyers can avail themselves of other additional kit introduced this year to celebrate 70 years of the Vantage name, said first applied to a more powerful version of the 1951 DB2 called the DB2 Vantage. The potential extras include Aston Martin's historic vane grille as well as new wheel designs. Deliveries begin in Europe during Q2, U.S. shoppers can expect summer delivery. Pricing starts at $161,000, an $8,000 premium over the coupe. Related Video: