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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin Valhalla is ready to Ragnarok with 937 plug-in horsepower

The Aston Martin Valhalla is here. The company's first series-production, mid-engine monster packs 937 plug-in hybrid horsepower in a lightweight carbon fiber chassis. This 217-mph hypercar is expected to run a 6:30 lap around the Nurburgring Nordschleife. Originally, the hopeful Ferrari killer was referred to as Project 003. It was later renamed Valhalla and was on track to make its debut with an in-house, 3.0-liter turbocharged V6 – the first engine Aston developed in-house since a 5.3-liter V8 entered production in 1969. After Daimler increased its stake in the British luxury builder in 2020, those plans went out the window.  Rather than an in-house V6, the Valhalla will now be powered by a customized AMG Black series V8 plug-in hybrid powertrain. The twin-turbocharged, 4.0-liter flat-plane-ocrank V8 makes a respectable 740 horsepower all on its own. Two electric motors combine for an additional 201. That should add up to 941, not 937; we're assuming a few stray horses drowned crossing the Great Sea of Unit Conversion.  The engine and motors are paired to a unique eight-speed dual-clutch automatic gearbox that has no physical reverse gear. Instead, the electric motors are run the opposite direction to simulate a backward gear, saving both weight and complexity in the gearbox. This is mated to an advanced torque vectoring all-wheel drive system can send 100% of available electric power to either the front or rear axles. Aston Martin says it will do 0-60 in just 2.5 seconds on the way to a 217 mph top speed. Around town, it can also cruise in electric-only mode for up to 9 miles up to a speed of 80 mph, but we suspect you'll deplete the battery much more quickly than that if you floor it up to its top EV speed.  "Preserving the essence of an exceptional concept car is vital when meeting the challenge of bringing it into production," said CEO Tobias Moers. "With Valhalla not only have we stayed true to our commitment to build a world-beating supercar, but we have exceeded our original aims. The result is a pure driving machine — one which exists right at the cutting edge of performance and technology yet allows the driver to feel the emotion and thrill of complete connection and control." Its carbon fiber body construction makes it ultra-light (just 3,417 pounds, which is nothing for a PHEV) and super rigid.

Mercedes F1 boss Toto Wolff takes a stake in Aston Martin

LONDON — Mercedes Formula One boss Toto Wolff has taken a stake in British sportscar maker Aston Martin, whose executive chairman Lawrence Stroll runs the Racing Point F1 team, according to company filings. A Mercedes F1 spokesman said Wolff's move was purely an investment on the Austrian's part and would be diluted by a rights issue on Monday from 4.77% to less than 1%. "Fully diluted following the pending rights issue, this investment will represent a 0.95% stake in the company," he added. "It is a financial investment and Toto's partnership and executive role with Mercedes are unaffected by the transaction." Swiss billionaire Ernesto Bertarelli has also bought a 3.38% stake which will be similarly diluted. Wolff previously had a 16% shareholding in former champions Williams but sold that after he joined the Mercedes team, where he serves as principal and owns 30%. Canadian billionaire Stroll, whose son Lance drives for Racing Point alongside Mexican Sergio Perez, is close to Wolff. The Silverstone-based team — to be renamed Aston Martin next year — use Mercedes engines and gearboxes. Mercedes-Benz's parent Daimler also has a small stake in Aston Martin. "It's clear that Aston are now Mercedes' B team," the Daily Mail quoted one Formula One insider as saying. Wolff's future at Mercedes has been the subject of some media speculation, with the 48-year-old linked variously to senior management roles with Liberty Media-owned Formula One and at Aston Martin. His Aston Martin shares were bought from Yew Tree Overseas Limited, a vehicle controlled by Stroll who acquired a roughly 25% percent holding in Aston Martin with a consortium of investors. Mercedes have won the past six Formula One drivers' and constructors' titles but have six times world champion Lewis Hamilton out of contract at the end of the 2020 season, which has yet to start due to the COVID-19 pandemic. Hamilton, who has also been linked to Ferrari, had told reporters before the global crisis changed the sporting and financial landscape that his decision would depend on Wolff's plans. The Briton is now expected to stay at Mercedes, with a radical overhaul of Formula One's sporting and technical regulations postponed to 2022. Related Video: Motorsports Aston Martin Mercedes-Benz