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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

James Bond going electric in next film with Aston Martin Rapide E

England's The Sun newspaper, in a piece fabulously titled "The Spy Who Plugged Me ... In," reports that James Bond will drive an Aston Martin Rapide E in the next franchise installment. Quoting "an insider," it's said director Cary Joji Fukunaga is a "total tree-hugger" and pushed to include a more environmentally friendly set of wheels. Long-time producers Barbara Broccoli and Michael G. Wilson went along with it, Fukunaga's apparently working with Aston Martin on the show car. Nothing will be lost in the switch from horsepower to e-power, the Rapide E fitted with "all the high-tech gadgets" and starring in "the centre of an incredible action sequence in the movie." The Rapide E's appearance doesn't exclude a role for another Aston Martin, though. Bond drove a DB5 and DBS in " Casino Royale," then doubled up again in " Spectre" with a DB10 and DB5. We'd expect more than one Warwickshire product, in fact, since Bond cars don't tend to survive any "incredible action sequence." Since we can expect a raft of puns from the car's inclusion, let's go ahead and give a shout-out to Motoring Research who asked the question, " Do you expect me to torque?" Aston Martin plans to build 155 Rapide E sedans for any real-life tree-hugging spies. With Williams Advanced Engineering assisting development, the silent sedan contains a 64-kWh battery and 800-volt electrical architecture, powering a two e-motors with a combined output of 603 horsepower and 700 pound-feet of torque. The 0-60 gallop takes less than four seconds, top speed is 155 miles per hour, and range should crest 200 miles on the WLTP cycle. Fukunaga's directorial resume includes the Netflix film " Beasts of No Nation" and the first season of the HBO series " True Detective." He replaced director Danny Boyle at the helm after creative differences arose between Boyle and producers. Shooting should start next month at Pinewood Studios on what's known as Bond 25 for now, and reports say Oscar winner Rami Malek is a near-lock to play the villain. The Rapide E should be in showrooms at the end of this year, the film's release date slated for April 2020.

Nissan could have bought a stake in Aston Martin as early as 2012

Aston Martin has a very interesting future ahead of it. While the British brand appeared to be struggling with aging tech for a while, fresh investment from Daimler may have shown a light toward the future with the brand getting engines and electronics from them. Also, former Renault-Nissan top exec Andy Palmer has jumped ship from the French/Japanese automaker to become CEO of the much smaller sports car company. Interestingly, though, new reports from unnamed Nissan sources have indicated that Palmer has been pushing to work with AM for years.
Three unnamed company insiders told Reuters that Palmer made attempts to convince Renault-Nissan CEO Carlos Ghosn in 2012 and 2013 to invest in Aston Martin, but his proposals were shot down both times for unspecified reasons, according to Automotive News. "We looked carefully at the proposal but we passed on it," said one of the sources.
You can easily see why Palmer was eying Aston Martin even back in 2012. It's no secret that the British sports car mavens were in need of extra funding, well before the Daimler investment. Building vehicles these days is only getting more expensive with stronger safety and emissions requirements. Just look at the brand's desperate hope to get a side-impact crash exemption to keep selling its models in the US as an example.