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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Aston Martin confirms Mercedes-AMG boss Moers to replace CEO Palmer

Aston Martin confirmed on Tuesday that Tobias Moers, CEO of Mercedes-AMG, would become chief executive on August 1, replacing Andy Palmer, who stepped down on Monday. The Financial Times newspaper reported over the weekend that Palmer would step down, before he had been informed. A source familiar with the situation had also confirmed to Reuters the planned move. "The board has determined that now is the time for new leadership to deliver our plans," Lawrence Stroll, Aston Martin Lagonda's Executive Chairman said. The company said Moers, who will be based at its headquarters in Warwickshire, had built a reputation for transforming businesses in tough environments during his 25 years in senior roles at Daimler. Germany's Daimler AG owns a 5% stake in Aston Martin and supplies the carmaker with Mercedes-AMG engines. "Under Tobias’ leadership, Mercedes-AMG has more than doubled its product portfolio and quadrupled the number of AMG units sold, with a clear pipeline of further expansion opportunities, especially in electrification of powertrains in the performance segment," Aston Martin said in a statement. "TobiasÂ’ focus on operating and manufacturing efficiency has delivered significant margin expansion. This strong financial performance was supported by the introduction of a clear brand management strategy, which delivered a measurable increase in brand value and awareness." Aston Martin has seen its share price plummet since floating in October 2018. The 107-year old British luxury carmaker earlier this month posted a deep first-quarter loss after sales dropped by almost a third due to the impact of the novel coronavirus outbreak. "All of my and TobiasÂ’ energy will be dedicated to building on the CompanyÂ’s inherent strengths, its brand, its engineering prowess, and the skills of its people to enable Aston Martin to become one of the pre-eminent luxury car brands in the world," Stroll said. Related video:

Aston Martin plans to keep the internal combustion engine alive beyond 2030

As it stands, Aston Martin will be banned from selling gasoline-burning cars in its home country in 2030. California lawmakers want to push internal combustion technology off the scene by 2035, but Aston Martin's chief executive doesn't think that pistons, valves, and fuel injectors will completely disappear even as bans come into effect. "By 2030, 5% of business will still always be ICE. I never see it going down to zero," predicted Lawrence Stroll, Aston Martin's chairman, during the Financial Times Future of the Car summit. He added that there is "always going to be enthusiasts" who will request a powerful gasoline-fueled engine, and who will be able to pay for it. If it's not delayed, loosened, or reversed, the United Kingdom's blanket ban on internal combustion engines will mean that any new gasoline-powered Aston Martin sold within the nation's borders will not be street-legal starting in 2030. Owners will presumably be allowed to drive them on private property, like race tracks, and companies like Porsche are ramping up their efforts to present synthetic fuels as a viable alternative to premium unleaded. Across the pond, no such ban has been announced by our federal government -- at least not yet. 2021 Aston Martin DBX View 40 Photos Aston Martin plans to keep investing in gasoline-powered engines in the coming years; if the technology is getting regulated into extinction, it's going out with a bang. Stroll announced that some of the company's future models will continue using engines built by Mercedes-AMG, but they'll be tuned in-house. "Our current AMG engines are just that: AMG engines in an Aston. With this new deal, we will have bespoke AMG engines for Aston with different outputs, torque characteristics, etc. They'll still be AMG components, but they'll be bespoke-manufactured in Germany," he announced. As it stands, the only engine the carmaker gets from its German investor and partner is a twin-turbocharged, 4.0-liter V8, which powers a wide range of models. Its portfolio also includes a V12 it designed in-house, and a new 3.0-liter V6 is under development. Engines aren't the only bits with a "made in Germany" tag that future Aston Martin models will receive, however. Stroll confirmed that AMG's upcoming plug-in hybrid technology will permeate the British firm's range, and he revealed that the first electric Aston Martin will use drivetrain components (like motors and batteries) from AMG.