Rare Ceramic Gray Edition!! on 2040-cars

Auto blog

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

2015 Aston Martin V8 Vantage GT First Drive

Only one thing is going through my mind as I blast down the Autobahn at 170 miles per hour: If someone were to give me $100,000 today, I'd go buy a new Aston Martin V8 Vantage GT tomorrow. I know there are a dozen other choices out there – cars that are more powerful, quicker around a road circuit and much less expensive, but you can keep your Corvette, your 911, your F-Type, your GT-R and your top-spec pony cars. My money would go towards this entry-level Brit with the metallic green paint and bright-yellow race-inspired accents. Aston Martin has always crafted alluring – and expensive – automobiles. Yet this is the first time one of its offerings has come close to making sense to both the enthusiast's heart and to his or her accountant. It may sound absurd, but considering the GT's engineering, design, pedigree and hand-crafted execution, its $99,900 sticker price (plus $2,825 destination) makes it an absolute bargain. To experience the new V8 Vantage GT, a model sold as the N430 in other markets, the British automaker invited me to attend this year's grueling Nurburgring 24-hour race. Before I watched its race-prepared siblings lap the famed circuit for a full day (all four Vantage models that entered finished), I was handed the keys to my very own example – in Alloro green exterior paint with yellow club sport graphics – configured with a welcomed six-speed manual gearbox. Vantage is the smallest, lightest and most agile of the Aston Martin lineup, and it's been around for a good while already. As you'll likely recall, the Vantage is the smallest, lightest and most agile of the Aston Martin lineup, and it's been around for a good while already. First launched at the 2005 Geneva Motor Show, today the model is offered in Coupe and Roadster bodystyles with the buyer's choice of either a V8 or V12 powerplant. The coupe, like all of the automaker's production models, rides on its modular VH platform, a lightweight bonded aluminum and magnesium monocoque structure fitted with aluminum body panels for Vantage duty. Aston Martin is proud of its aerospace-like chassis, and it's historically been eager to promote its ability to offer its affluent clientele customized vehicles, with personalized upholsteries, colors and options – think of it like ordering a custom-tailored suit. But that exclusivity has previously come at a considerable price, starting at $121,225 (including destination) for its least-expensive V8 Vantage.

Aston Martin and Brough Superior go two-up on a range of motorcycles

With several auto and motorcycle shows yet to come before the end of the year, the back of the Tokyo Motor Show doesn't mean the end of teasers. Aston Martin has released the merest line drawing of its next collaboration, a project with the resurrected English bike maker Brough Superior Motorcycles (pronounced "bruff"). The tie-up will debut Nov. 5 at the EICMA motorcycle show in Milan, Italy, and Aston Martin says it "will showcase the integration of beautiful design and exquisite engineering in strictly limited-edition motorcycles." This will be the first time the carmaker's wings will appear on a motorbike. It'll be interesting to see how the partners merge what look like two divergent design philosophies. When Englishman Mark Upham brought Brough back to life in 2012, he asked Frenchman Thierry Henriette of Boxer Design to pen a new bike visually tied to the original Broughs from the 1920s. The SS100, re-creating Brough's most popular model, is compelling but not pretty nor sleek, hung throughout with weighty, overtly constructed metallic forms. The Anniversary and Pendine Sand Racer models are lighter, but just as art deco and cyberpunkish in ways that Aston Martin design is not. On the other hand, Brough was — and is — also known for using excellent materials, build quality and performance, and they aren't inexpensive. Plenty of overlap with the Gaydon car company there. Somehow out of all that will come, we are told, "the perfect balance between performance and design." Mercedes-AMG partnered with Ducati for a few years in the MotoGP racing series and on some AMG-themed bikes, then traded for a partnership with MV Agusta on the AMG-themed Solar Beam. However, those were basically paint jobs on bikes Ducati was already making. It sounds like Brough and Aston Martin intend a more involved venture — and "motorcycles," plural — between carmaker and bike builder than we've seen recently. We'll have more answers in two weeks.