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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

2020 Aston Martin Vantage Road Test | Old-school road trip in a new-school Aston

Our roads may be virtually empty, with Americans all cooped up and nowhere to go. But with jet planes and TSA lines looking iffy and icky for the foreseeable future, the great American road trip is poised to reclaim its preeminence in travel. To test that post-pandemic theory, in a purely theoretical way, I requisition a 2020 Aston Martin Vantage for a daytrip from New York to the Catskills. It’s the kind of high-character “import” sports car that once defined the breed, before corporate imperatives watered the character down. AstonÂ’s two-seater is nakedly beautiful, flawed-yet-fabulous, and expensive as hell. But if you drive the Vantage and donÂ’t fall head-over-loafers, IÂ’d accuse you of not caring for sports cars at all. ItÂ’s as alive and engaging as any sports car out there, a 509-horsepower firecracker that rewards skilled drivers – or dings them for mistakes – in defiance of the trend toward all-wheel-drive automatons. As for the Catskills, itÂ’s in the midst of its own explosive comeback. This rough-hewn mountain region, a convenient two hours north of Manhattan, was once the prime vacation destination of the Northeast, so popular in the late 19th century that a 1,200-room luxury hotel was required just to gaze at some waterfalls, with guests including U.S. presidents and Oscar Wilde. Through the 1950s and 60s, it continued to be the pipeline to nature for Jewish families and other northeast tourists. Their summer camps and sprawling “Borscht Belt” resorts and nightclubs mythologized in films like Dirty Dancing and now televisionÂ’s The Marvelous Mrs. Maisel, which has fetishized Catskills nostalgia to a truly marvelous degree. Then came airline travel, and affordable tickets to Miami Beach and other exotic warm-weather locales. Like a Palm Springs of the east, the Catskills fell into steep decline. The region became a punch line of corny kitsch. As with Palm Springs, fashion has come full circle: The Catskills and adjacent Hudson Valley are red-hot again, rediscovered by Brooklynites especially as a magical spot for affordable second homes, or permanent moves to open farm-to-table restaurants, curated antique shops and other bastions of rustic hip. The Vantage lures me from coronavirus lockdown like a movie idol waving outside my Brooklyn window, for a cannon-shot recon run to Woodstock.

Aston Martin says Alabama is 'obvious choice' for US plant

Aston Martin is gearing up to be the next foreign automaker to build an assembly plant in the United States – and it looks like it'll be in Alabama. Speaking with Automotive News Europe, company CEO Andy Palmer said that he and his team will make a decision on the prospect of building its second factory, and that the Yellowhammer State was the "obvious choice" for its location. The possibility first came up on our radar last month, after Aston reportedly held discussions with representatives of state governments in the South. The plant would be earmarked to handle production of the DBX. Slated to be the company's first crossover, it was previewed in concept form at the Geneva show in March. "Our principal customers will be in the United States and China," Palmer said to ANE. However, the US would apparently be preferable to building a plant in China, from which it would be more difficult to export vehicles to other markets and where Aston would need to form a joint venture with a local manufacturer. The prospect of building its plant in the same state where Mercedes builds its SUVs would offer certain advantages as well: Aston has inked a deal with the German automaker to supply some systems and components. The British automaker has also long-been rumored to be considering building a crossover based on the same platform as the GL-Class (soon to be redubbed GLS), although that may or may not take the form of the DBX. Aston Martin is working toward ramping up production from the 4,000 units it sold last year to as many as 15,000. "If we went to three shifts" at the current plant in Gaydon, said Palmer, "we would be at 15,000 a year, so theoretically we could do it but you'd have no room for stoppage for maintenance. Related Video: