Aston Martin Vanquish Fire Electric System on 2040-cars

Auto blog

Aston Martin spotted testing striking Lagonda sedan

Aston Martin may be known more for its two-door GTs and cabrios, but it has made a handful of four-door sedans. They've historically worn the Lagonda name as either a nameplate or marque, and that's just what we seem to have here. Spied running along familiar test routes in the UK, this prototype is reportedly registered to Aston Martin and based on the current Rapide S, complete with the company's long-serving AM11 6.0-liter V12. Only whereas the Rapide packs everything in tight on a short wheelbase – albeit with more room in the back than the two-door DB9 or Vanquish – this prototype appears to be riding on a stretched wheelbase. Over that lengthened frame, Aston's Q customization department has apparently draped custom bodywork with lines that seem to blend elements of the last Aston Martin Lagonda sedan that wedged its way in between 1976 and 1990 on the one hand, and Zagato's pair of Centennial concepts presented last summer on the other. One thing it clearly is not, however, is the Lagonda crossover concept which Aston revealed to mixed reviews at the Geneva Motor Show back in 2009. The big question is where this sedan is heading (beyond its test route). We could be looking at a highly exclusive creation for a handful of wealthy clients, or at a production model to relaunch the Lagonda brand as has long been anticipated. We're hoping it's the latter, but we'll just have to wait to find out. Judging by how close it looks to completion, it shouldn't be too long.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin Valkyrie begins production in dashing green dress

A new era of hypercars is officially born today, as the first production Aston Martin Valkyrie rolls off the line. That’s right, the Valkyrie is officially starting its extremely limited production. The Valkyrie entering production now also means that Aston Martin has beaten Mercedes and its competing hypercar, the AMG One, to production — both cars saw their "debuts" in 2017. Last we heard from Mercedes on that front, the AMG One was still undergoing testing. Updated timing on the carÂ’s production release was not detailed in this announcement that took place over a year ago. Perhaps those who ordered the AMG One have more insight on when their specific cars will be built, but for now, the production car is still floating out there in the ether. Meanwhile, Aston Martin says the first Valkyrie, pictured in green here, is awaiting delivery. Aston does not say who the first owner is or detail the spec of the car, but we applaud the dark green paint chosen. “It is an immensely proud moment for us to complete our first ever hypercar,” Aston Martin CEO, Tobias Moers said. “The Aston Martin Valkyrie program has tested everyone who has worked on it to the limit but the commitment to the dream has produced a truly incredible car, an F1 car for the road.” Production for the Valkyrie is taking place in a special Valkyrie-only area of AstonÂ’s Gaydon headquarters. A small team of technicians spend over 2,000 hours total to build each car, and there will be 150 total Valkyries produced. If you want to know all the nitty gritty details of AstonÂ’s hypercar, make sure to check it out in our previous Valkyrie coverage. And enjoy the sound of its Cosworth V12, too. ItÂ’s downright magical to hear. Related video: