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Aston Martin Lagonda Vision Concept re-envisioned as zero-emissions luxury brand

After introducing the hand-built, limited-edition, one-million-dollar Lagonda Taraf saloon in 2015, Aston Martin is again reaching to its Lagonda heritage dating back to 1904. But while there's a new saloon concept to be presented, Lagonda has completely changed around it. The Taraf had a six-liter, 540-horsepower V12 under its hood: the new car has no engine and no hood. Instead, Aston Martin is turning Lagonda into what it calls the first zero emission luxury brand. The herald of the newly born Lagonda is the Vision Concept, and it showcases the design language Aston Martin is preparing for a 2023 launch. While Astons still embrace the internal combustion engine, the letter "O" in Lagonda's logo is re-purposed to stand for zero emissions. As per Aston's statement: "With no need to package a vast internal combustion engine, gearbox and transmission, Lagonda's designers could optimize the interior down to the smallest detail and then build up the exterior of the car around it. The Lagonda Vision Concept doesn't have a bonnet because one is not required." The production Lagonda is to be fully autonomous "on all routine circumstances and all recognizable roads." This means the steering wheel can freely move from the left side of the car to the right, or retract completely. Choosing to not do the driving isn't alien to Lagonda customers, as Aston Martin's Andy Palmer explains. "For owners of true luxury cars, autonomy has existed for over a century, in a carbon-based form called a chauffeur." He adds, "We imagine most Lagonda customers will choose to be driven, but whether by a person or a computer will be up to them. And if they want to drive themselves, the car will ensure that is a delightful and memorable experience too. Lagonda will provide that choice." The tall, airy cabin has been designed with the help of Savile Row tailors, and the armchair-like seats can be arranged to face each other. The seats aren't mounted on runners, but cantilevered arms. As for range, Lagondas will have been engineered for a real-world 400-mile range with solid-state batteries. There's "intelligent all-wheel-drive," with any wheel able to be given 100 percent of the available torque.

Aston Martin may soon follow Ferrari with a London IPO

Aston Martin may soon be following Ferrari's lead, as Automotive News reports that people within the British automaker say it may soon consider an initial public offering. If it happens Aston Martin will likely list in London, not New York like Ferrari. While some in the industry were initially wary of Ferrari's move, the company is doing better than ever, with shares rising 62 percent since its IPO in 2015. An IPO could be a huge plus for Aston Martin. The company is looking to boost both sales and profit. Ferrari and Aston Martin sell similar vehicles at similar price points, but Ferrari has a much wider audience, even if most of those fans will never even sit inside one of its cars. That would likely be a big sticking point in estimating Aston Martin's value. It also moves half as many units as Ferrari per year. Aston Martin does have a new crossover on the horizon. Like Porsche, a crossover has the potential to more than double the automaker's sales. Even without it, fourth quarter profits in 2016 notably increased, fueled by solid sales of the new DB11. The IPO won't happen until sometime next year. The company wants to wait on a full 2017 earnings report. Related Video: News Source: Aston Martin Earnings/Financials Rumormill Aston Martin Ferrari stock

Aston Martin Lagonda super sedan officially teased

Ask anyone who's anyone about Aston Martin and they'll tell you about exclusive and highly desirable two-door luxury GTs – the kind James Bond would drive – but it would be all too easy to forget about the other side of the equation. The company's full name is, after all, Aston Martin Lagonda Ltd., but while the latter name is seldom used, it's about to make a rare comeback. The British automaker has just confirmed "strictly limited series production" of a new Lagonda saloon, previewed by the two teaser images you see here. The super sedan will be built in the same facility that previously produced the One-77 supercar at the Aston Martin factory in Gaydon and will be available in strictly limited quantities by invitation to select customers exclusively in the Middle East. Aston Martin has revealed precious few technical details of the new project, but the design clearly pays tribute to the iconically wedge-shaped 1976 Aston Martin Lagonda sedan designed by William Towns, with elements from the recent Zagato-designed Centennial editions evident as well. It will be based on Aston's ubiquitous VH platform that underpins just about everything it currently makes, and given the proliferation of the company's long-serving 6.0-liter V12 engine, we figure it's safe to say that'll provide the motivation as well, with at least the same 565-horsepower output as the Vanquish and the new V12 Vantage S Roadster, if not more. The announcement, of course, hardly comes as a surprise. Just a few months ago we spotted a disguised prototype for this very vehicle undergoing testing, and Aston has been toying with the idea of a Lagonda revival since the debut of the rather controversial Lagonda crossover concept at the 2009 Geneva Motor Show to mixed reviews. There was since talk of partnering with Mercedes-Benz to revive the Lagonda line along with Maybach, but that ultimately fell through – although the two are still collaborating in other areas, including the provision of a new line of engines and other technologies. Lagonda was originally founded independently in 1906, was acquired by legendary Aston chief David Brown in 1947 and has popped on and off the radar screen ever since. It remains unclear whether the new sedan will revive the Lagonda handle as a nameplate or as a separate brand, but you can delve into the press release below to read what Aston has confirmed thus far.