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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Robert Plant’s 1965 Aston Martin DB5 is for sale

It was made famous by James Bond in the 1964 film "Goldfinger," and this particular version was given its lived-in quality by the frontman of one of rock-and-roll's biggest bands. Now you, too, can own the Aston Martin DB5 likely driven to Bron-Yr-Aur and across the land of the ice and snow by none other than Robert Plant. The website Classic Driver is offering the 1965 DB5 coupe owned by Plant, who is most famous as the former lead singer of hard rock titans Led Zeppelin, from the early 1970s until 1986, when he sold it to father and son collectors based in England. Painted in Dubonnet Rose, the four-seater GT has 62,400 miles on it, a tan leather interior and what must be many, many untold stories of rock-and-roll excess. The DB5, which updated the DB4, had an all-aluminum 4.0-liter, DOHC straight-six engine that made 285 horsepower and 280 pound-feet of torque mated to a full synchromesh ZF five-speed gearbox. It also featured three SU carburetors, twin hydraulic brake servos, Girling disc brakes and the early use of electric windows. It became famous as James Bond's third but most recognizable card, with a prototype version full of gadgets used by Sean Connery in "Goldfinger," and the car re-appearing in several subsequent Bond movies and with different actors. This particular DB5 was restored by Aston Martin agents Chapman Spooner shortly after Plant sold it in 1986, and the car was entered into a number of Aston Martin Owners Club events during the '80s. The current owner bought it in 2008 from Nicholas Mee & Co., used it very sparingly and kept the car in a controlled environment. Given the lore that surrounded Led Zeppelin in its heady '70s rock-juggernaut days, it's remarkable that the car survived intact as well as it apparently has. The DB5 was apparently a popular one among British rock royalty of the era, as Bonhams Bond Street just sold a '64 version previously owned by Paul McCartney for $1.8 million.Related Video: Featured Gallery Robert Plant's 1965 Aston Martin DB5 View 15 Photos Image Credit: Nicholas Mee & Co Ltd Aston Martin Automotive History Coupe Luxury Classics famous cars aston martin db5

Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.