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California Aston Martin dealer adds pastel colors to model range

In certain areas of Southern California, daily sightings of late-model Aston Martins and Lamborghinis are nothing out of the ordinary. So, what do you do if you desperately want everyone to notice your sweet ride? The answer, one prominent Aston Martin dealer believes, is pastel paint. Aston Martin of Newport Beach is located in the heart of one of California's most car-rich (and actually rich) areas. The cool car-per-capita ratio is high enough to have spawned the original Cars & Coffee in the area's Crystal Cove shopping center in 2006, so you can imagine what an Aston owner must do to stand out. As such, the dealer has painted five models in five different hues of bright color, each a unique one of one example. For the paupers, there's the Vantage Coupe finished in a metallic light purple called Ultra Violet for $195,680. Next comes a Vantage droptop in an even lighter purple called Cardamum [sic] Violet for $203,880. Seemingly created specifically for a social media influencer or D-list celebrity is the $239,836 DBX crossover in an Easter egg pink called Vibrant Coral. For our money-no-object choice, it has to be the DB11 V8 Coupe in Butterfly Teal ($271,059). Topping the range is a baby blue DB11 Volante in Clear Water ($290,192). Each comes in an Obsidian and Ivory leather interior, with custom-painted trim to match the exterior. Of course, these come with a price, and the cost of these inlays ranges from $3,649 for the DB11 Coupe's to $8,300 for the DBX's. Most of them are between $5,000 and $6,000, which is a ridiculous amount for a handful of interior trim. On the other hand, the exterior paint is a $10,600 on all models except for the DBX, where it stickers at $12,000, which isn't bad for a high-end custom paint job. Each of the colors was inspired by the California coast, according to Aston Martin Newport Beach general manager Jeff West. "The pair of teal and blue DB11s are inspired by the clear Southern California skies and cool pacific waters of Crystal Cove; the purple and violet shades on the Vantages reflect the hillside wildflower blooms, and the vibrant coral DBX draws from the warm tones present in the cliffs above the ocean during our one-of-a-kind sunsets." While the colors may seem extreme, they do have a more subdued and tasteful quality than some of the custom purple or lime green wraps "designed" by social media influencers cruising around in L.A.

Aston Martin close to IPO on the London Stock Exchange

According to a report from Sky News, Aston Martin is close to announcing plans to go public with an IPO on the London Stock Exchange. A listing on the New York Stock Exchange has also reportedly been considered. In December of last year, news broke that the company's owners had hired financial advisory firm Lazard to prepare for a potential offering. The report suggests that the British automaker is looking at an offering of $1.29 billion (GBP1 billion) in shares and an overall company valuation of around $6.44 billion (GBP5 billion). An Intention To Float statement could be filed as early as next week, says Sky. Last year was good for Aston Martin, with a total of 5,117 vehicles sold globally, a 58 percent jump from 2016. The company reported pre-tax profits of nearly $112 million (GBP87 million) in 2017. And it is working on a flurry of new products such as the Valkyrie supercar, an upcoming SUV, the new DBS Superleggera (shown above), and even an ultra-exclusive, real-life James Bond gadget-laden DB5. As of right now, Aston Martin's largest investors are I taly's Investindustrial and Kuwait's Investment Dar. Daimler also holds a sizable stake. Aston said it had filed a registration document with Britain's Financial Conduct Authority, a requirement for firms considering an IPO, at a time when the likes of Tesla boss Elon Musk have slammed the additional pressures of being listed. Pending a final decision from the FCA, a prospectus will be published on or around Sept. 20 as the maker of sports cars that can cost hundreds of thousands of pounds hopes to tap into global demand from wealthy buyers who want a slice of the high-end brand. The carmaker hopes to complete the flotation this year, the same target that British Prime Minister Theresa May is working towards to agree a deal for leaving the European Union. Aston sells roughly 25 percent of its cars to the EU and operates its only plant in Gaydon, central England, with a second one due to begin operations in Wales in 2019. "We can demonstrate that Brexit is not a major effect for us," Chief Executive Andy Palmer told Reuters. "If there is a tariff into Europe, it's countered by a tariff into the UK for our competitors so you might lose a little bit of market share in the EU but you pick it up in the UK," he said. Niche carmakers such as Aston and McLaren are more concerned about customs checks than tariffs as they believe many of their buyers can absorb a price hike.

Enterprise adds Aston Martin DB9, Rapide S to rental fleet

It'll cost you at least $100k to put your name on the title of a new Aston Martin, but if you just want one for the day Enterprise will soon be able to hook you up. The car rental company just announced a deal with the British automaker to bring its grand touring to locations across the US as part of its Exotic Car Collection. Enterprise will place the DB9 and Rapide S initially in select markets, including Atlanta, Houston, Dallas, San Francisco, SoCal, Miami, Naples, Orlando, Phoenix, Scottsdale and Las Vegas. So if you're anywhere above the Mason-Dixon line, you'll have to sit tight. While Enterprise has locations in Boston, Indianapolis, Seattle, Toronto, and DC (not to mention Nashville and Austin), those fleets aren't getting their Astons just yet. Enterprise can also hook you up with a variety of other exotic machinery, including an Audi R8, BMW i8, Bentley Continental GT, Chevy Corvette, Ferrari California, Jaguar F-Type, Maserati GranTurismo or Porsche 911. Prices vary, but they're not cheap. Related Video: Enterprise Rent-A-Car, Aston Martin Agreement Offers Exotic Car Collection Renters New High-End Vehicles ST. LOUIS, April 4, 2016 /PRNewswire/ -- Ever dreamed of getting behind the wheel of an Aston Martin DB9 or Rapide S? Starting today, Enterprise Rent-A-Car can make that dream come true. The brand has announced an agreement with Aston Martin that brings the DB9 and Rapide S sports cars to the Exotic Car Collection by Enterprise, in select locations throughout the U.S. Through the agreement, Enterprise Holdings, the world's largest car rental company and which owns the Enterprise Rent-A-Car brand, will carry the largest fleet of Aston Martin vehicles available for rent compared to any other car rental company. The Exotic Car Collection was founded in 2006 to meet customer demand for luxury vehicle rentals. Today, there are more than 30 locations in cities throughout the country, and expansion into new markets throughout North America continues at a rapid pace. "We pride ourselves on providing high-end renters with access to some of the most sought-after vehicles on the planet, and our consistent growth continues to reinforce strong demand for these luxury rentals," said Brice Adamson, senior vice president, Enterprise Holdings. "This agreement with Aston Martin is a terrific addition to our Collection.