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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Aston Martin mulls Formula E, but one thing must change

It may be the off-season, but Formula E is on fire. It seems that everybody is scrambling for a spot on the grid. Jaguar relaunched its racing program in the electric series, and is doubling down with a support series. Audi took a more prominent position for next season. BMW's in. Mercedes-Benz will be joining, too. Porsche has ditched WEC for Formula E. FCA is interested. So it shouldn't be too surprising, then, that Aston Martin is now considering a Formula E entry, as Automotive News Europe reports. Aston Martin CEO Andy Palmer told the outlet that the series could support the company's development of electric vehicles, such as the upcoming RapidE, pictured above. "We don't have an electric car yet, but we will have in 2019," he said. "You can imagine the two coming together. I love Formula E." Palmer said, though, that Aston Martin wouldn't want to join the series until it does away with car swaps mid-race. "For me, the use of the two cars reinforces the range anxiety," Palmer told Automotive News Europe. "That will change, and then it starts to get interesting." In the past, other automakers have expressed similar concerns about car swaps. The upcoming season will be the last to use the practice, and Formula E will move toward using a single car per driver for each race beginning in the 2018-19 season. Aston Martin scaled back plans for the RapidE electric car after its partner LeEco pulled out of the project. Instead, Aston Martin will rely on the engineering expertise of Williams, and limit the RapidE to 155 units, priced at around $255,000. Related Video: Featured Gallery Aston Martin RapidE concept View 12 Photos News Source: Automotive News EuropeImage Credit: Aston Martin Green Motorsports Aston Martin Electric Racing Vehicles Formula E aston martin rapide fia formula e championship

Aston Martin brings a Lagonda SUV concept to Geneva

The progress is quick: Just a year after Aston Martin brought Lagonda back to life at the Geneva Motor Show, the reborn brand will display an SUV at the same venue. The electric Lagonda All-Terrain Concept precedes and previews the first production Lagonda of the new era, according to Aston Martin. Earlier reports have suggested the SUV will be built starting in 2021 and the sedan in 2023. The All-Terrain Concept is styled in the same fashion as the swoopy Lagonda concept from 2018 (shown in the gallery below). And while the teaser photo only really shows the SUV's outline head-on, we can see wide hips and tall tires. In May, these renderings were released, and it's likely that the Geneva show car will have similar shapes and a hatchback. Even though there's no need to accommodate internal combustion engine technology, and more space can be dedicated to the passenger compartment, the renders look less cab-forward than for example the Jaguar I-Pace; in Geneva, we'll see how the concept shape has been developed further. Aston Martin's Andy Palmer says: "The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda's zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market." Aston is also bringing customized sports cars to the show, showing a Vantage and a DBS Superleggera done by the bespoke Q by Aston Martin service. The Vantage is finished in Cosmos Orange with plenty of carbon fiber, and the DBS Superleggera features a dark, "Gothic" theme suitable for Bruce Wayne. There will also be a DB11 AMR on show. View 14 Photos Related Video: