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Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

5 things to know about the Aston Martin Lagonda SUV

Though Aston Martin unveiled its Lagonda Sedan first, we were told that the British ultra-luxury electric/autonomous spinoff brand's first production car would be an SUV. Today, at the 2019 Geneva Motor Show, they took the wraps off an All-Terrain Concept: a battery-powered, autonomous-ready, all-wheel-drive crossover intended to presage that vehicle. We walked around, and sat in, the vehicle with Aston Martin Lagonda chief creative officer and design studio head, Marek Reichman, who provided us with all sorts of interesting insights about this new vehicle, and brand, which is expected to bow in 2021. Here are five things we learned. It Has a Hood for a Reason "The sedan was the most extreme version of this new design language, derived from the proportion of not having to have an engine, exhaust, driveline, or gas tank. This new concept has more of a hood, but by no means a typical SUV profile -- the windshield starts above the front axle line. This is because in an all-terrain vehicle, in all-terrain mode when you're going through snow or rough road, you want to feel protected. You want to see something in front of you." It's Huge Inside "Because of the powertrain, it has more space inside than a Rolls-Royce Cullinan, which is fully a meter [more than 3 feet] longer. Luxury now is about time and space. I can't give you time, but I can give you space." It Has Radical Materials Inside "Just like we are unconstrained by tradition on the exterior, we are similarly unconstrained in the interior. We've used materials that define modern, contemporary luxury. Not like the traditional values of an English country manor. So on the seats we have cashmere. On the key we have Swarovski crystals. On the headliner we have alpaca. And on the door cards, we have silks. This car will be built in Wales and many of these materials come from Wales." It's Luxurious and Utilitarian "Design is about solving a problem. In this case, it's about solving for a customer who needs more practical applications. So we've made the interior flexible. The front seats rotate for a future autonomous mode. But you can get fixed seats up front and move the rear sheets forward to allow room for a third row. Or you can move both rear rows forward and have more room for cargo. It's a redefinition of uses rather than trying to fit something into the box of what an SUV can be." It's Trendy and Anti-Trend "A designer's job is to see if a trend is going to burn out quickly or be long term.

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.