2021 Aston Martin Dbx on 2040-cars

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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Aston Martin DB11 is such a tease

Aston Martin would like to take a moment to remind you that it makes beautiful cars. Naturally, the model you're likely most interested in learning about is the upcoming DB11, which we're pretty sure will make its global public debut at the upcoming Geneva Motor Show in March. To make sure you don't forget, the automaker has created this handy teaser microsite. Although the video released by Aston Martin to go along with its teaser site doesn't actually mention one of its prettiest recent models, the DB7, it does hit some memorable highlights. Starting all the way back in 1950 with the introduction of the DB2, the British sportscar manufacturer has had a history of stunning coupes. Perhaps the most well-known of all is the DB5 of the Swingin' Sixties, made famous as the car James Bond drove as he eluded baddies in movies like Goldfinger. Granted, we already have an idea of what the new DB11 will look like, at least from the front, which makes dark and shady teasers like the one here a tad less interesting. No matter, we like what we've seen so far, and can't wait to take it all in once the coupe is released in all its official glory. Until then, let the teasing continue. Related Video:

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Discussion Topics for Autoblog Podcast Episode #379
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