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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

NHTSA grants Aston Martin temporary exemption from new safety standards

A few months ago, we reported that Aston Martin was in danger of running afoul of new US safety regulations that could force it to take some of its most popular models off the market. The automaker, its dealers and – according to the overwhelming results of our informal online pole – you yourselves reasoned that the constricting regulations were unfair to a small-scale, niche automaker like Aston Martin. And the National Highway Traffic Safety Administration evidently agrees, granting the British automaker a temporary exemption from the regulations and allowing it to keep its cars on the US market. The issue comes down to new side-impact crash standards that require motor vehicles to better withstand a collision with a stationary object like a pole or a tree. The Vantage and DB9 models do not meet the new regulations, and Aston, it seems, doesn't have the wherewithal to re-engineer the cars to meet the regulations. But given the small nature of the independent automaker and the relatively small number of vehicles it sells, NHTSA has granted Aston an exemption. As a result, instead of being forced to comply with the new regulations that took effect for the coupes this past September and for convertibles the next – or else withdraw from the market altogether – the DB9 coupe will have until August 2016 to comply, while the DB9 Volante and both coupe and convertible models in the Vantage line will have until August 2017. It's entirely possible that, by that point, Aston will have all-new models on offer, potentially replacing the Vantage and DB9 models or giving it sufficient new products to offer that taking those older, non-compliant models off the market would not cause it the same degree of financial harm. The automaker has an all-new platform in the works and a new engine deal with Mercedes-AMG in place, and was recently spotted testing what could be the first of its new generation of models at the Nurburgring.