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2018 Aston Martin Vantage Drivers' Notes Review | English style, German heart

Editor-in-Chief Greg Migliore — The Vantage continues Aston Martin's evolution as a modern sports- and supercar maker. This machine feels special. It's gorgeous and translates Aston's design language effectively. It sounds intoxicating. I blasted around Detroit's sleepy suburbs one chilly night and felt a bit like James Bond. The AMG-sourced V8 is well-calibrated and works smoothly with the eight-speed automatic. Pulling the paddles is obviously fun. The steering returned proper feedback with adequate weight. The chassis is tight but not abusive. Considering the Vantage has so much power and technical prowess, it's still imminently drivable. I was comfortable almost immediately, and it's the kind of car that left me feeling satisfied and wanting more. That's the essence of Aston. Senior Editor, Green, John Beltz Synder — The V8 Vantage holds a special place in my heart, and my heart was beating faster just looking at it in our parking lot. It's a gorgeous car, and it stands up to close inspection. I love the detail, the colors, the look of the materials and how they accentuate the car's design. That attention to detail is even more pronounced inside the car, where there's something interesting going on everywhere you look, including the headliner. Driving the car is a lot calmer than you might expect. Yeah, it's fast and a bit stiff, but not jarringly so. The AMG V8 and eight-speed transmission work wonders together. The acceleration is smooth and linear, with shifts happening in an instant, and without drama. Plus, I love the giant paddle shifters mounted on the steering column. They're thin, but extremely long, and they're always right where you expect them to be when you reach out with your finger. There were just a couple things that stood out to me as imperfect. On the infotainment interface on the center tunnel, the control wheel is tucked away, which helps keep you from accidentally bumping it, but makes it a little awkward to use. The other thing was that the whole driver seat moved around underneath me. I'm sure Aston saved some weight with these seats, but this didn't feel very securely attached to the floor. I forgot about both of those things as I found my way out of traffic and onto some curvy roads. This thing builds and carries a ton of speed with ease. And as good as it looks in its natural state of motion, this car was turning heads — and cellphones — when prowling through the parking lot.

Aston Martin V8 Vantage Series II spotted during 'Bond 25' filming

James Bond is known for piloting all sorts of cars from Aston Martin, Lotus, and even BMW. His most famous is obviously the silver DB5 from the Goldfinger, which had various cameo appearances in some of the newer Bond films featuring Pierce Brosnan and Daniel Craig. But for the latest installment to the series, it appears movie producers are going a bit more nostalgic. Norwegian news outlet Dagbladet reportedly caught wind of the movie's filming and production along Norway's scenic Atlantic Coast, where a later Aston Martin V8 Vantage Series II was spotted during a car chase cut. Diehard Bond fans would point out that the V8 Vantage from the 1970s and 1980s was Bond's vehicle in the films featuring Timothy Dalton as Bond, most notably "The Living Daylights." As seen from the exclusive photos and footage from Dagbladet, the Aston Martin V8 Vantage was being driven with some Toyota Land Cruisers and Range Rover Sports in pursuit. The brown Aston in use even had the same license plate as the one driven by Dalton's Bond: B549 WUU. This strongly implies that the V8 Vantage will make an appearance, in addition to the rumor that Bond will get an all-electric version of the Rapide. The next Bond film is rumored to be very nostalgic, especially since it's the 25th film of the franchise. Not much is specifically known however, besides the fact that Daniel Craig will return as James Bond while Rami Malek will take the role as the film's leading villain and antagonist. Supporting roles will be played by Naomie Harris as Eve Moneypenny, Ben Whishaw as Q, and Ralph Fiennes as M, as previously played in the last few movies. The latest film is directed by Cari Johi Fukunaga, who also directed HBO's "True Detective" and Netflix's hit series, "Maniac." Aston Martin also chimed in with its own nostalgic tribute to its role with James Bond with the launch of an Aston Martin DBS Superleggera that pays tribute to the franchise's sixth film ever, On Her Majesty's Secret Service.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx