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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

2020 Aston Martin DBX pricing, interior revealed

We’ve gotten the rundown on the 2020 Aston Martin DBX's performance specs and heard the sound of its V8, seen the grille and learned about its dog-friendly Pet Pack and other accessories. There's also all those spy shots of mule versions running about. Now we have our first image of the interior and details on pricing of AstonÂ’s first SUV ahead of its Nov. 20 unveiling in Beijing. First up, the price. And it ainÂ’t cheap, but you knew that, because itÂ’s an Aston Martin. The off-road-capable luxury crossover will start at $189,900 here in the United States. That puts it in the rarified air of competitors like the Lamborghini Urus, the Rolls-Royce Cullinan and the Bentley Bentayga. For that kind of cheddar, youÂ’d better be riding in style. The interior photo, taken from the rear seat looking forward, shows a butterscotch-colored cabin, with stitched leather seats, what appears to be an Alcantara headliner, backseat climate controls with vents in the center console and on the B-pillars and, up front, a large touchscreen framed in an oval-shaped cluster. Aston says the bridged center console offers storage space below for handbags or other large items. ThereÂ’s also a huge, full-length glass roof and broad side windows, and weÂ’re told — but offered no concrete measurements — of class-leading front and rear legroom, and an abundance of space throughout. Aston says it did extensive customer research and carefully consider the ergonomics needs of a broad range of male and female occupants, with more than six months alone dedicated to determining the exact and best position of the driver within the vehicle and a "Female Advisory Board" to help dictate the layout of dashboard controls. Aston also wants us to know that it gave special consideration to backseat passengers and children. The decision to use an all-new platform and its longer wheelbase allowed designers to optimize cabin space while keeping the low roofline. The DBX will produce 542 horspower and 516 pound-feet of torque from the twin-turbo 4.0-liter borrowed from Mercedes-AMG, making it the most powerful version of the engine used in an Aston. Order books open after the reveal later this month.

Spectre star Daniel Craig suffers minor injury riding in Aston Martin DB10

The Aston Martin DB10 might look amazing. It does not, however, have an abundance of headroom, as James Bond actor Daniel Craig found out. The star of the 24th 007 film, Spectre, Craig was injured while filming a scene inside the DB10. The car was shooting a chase scene in Rome with the film's other four-wheeled star, the Jaguar C-X75, when the stuntman behind the wheel (which happened to be a cage on the coupe's roof) hit one of the ancient city's notorious potholes. Craig bopped his head hard enough to warrant a trip to the on-set medic, The Los Angeles Times reports. According to The Times, the DB10 was being chased by the one-off Jag of film baddie Dave Bautista on Rome's Corso Vittorio Emanuele II. Craig's injuries were deemed minor enough that he made a scheduled trip to London to continue filming. Next time 007, stick to the Fiat. Related Video: