2010 Aston Martin Dbs on 2040-cars

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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Aston Martin and Brough Superior go two-up on a range of motorcycles

With several auto and motorcycle shows yet to come before the end of the year, the back of the Tokyo Motor Show doesn't mean the end of teasers. Aston Martin has released the merest line drawing of its next collaboration, a project with the resurrected English bike maker Brough Superior Motorcycles (pronounced "bruff"). The tie-up will debut Nov. 5 at the EICMA motorcycle show in Milan, Italy, and Aston Martin says it "will showcase the integration of beautiful design and exquisite engineering in strictly limited-edition motorcycles." This will be the first time the carmaker's wings will appear on a motorbike. It'll be interesting to see how the partners merge what look like two divergent design philosophies. When Englishman Mark Upham brought Brough back to life in 2012, he asked Frenchman Thierry Henriette of Boxer Design to pen a new bike visually tied to the original Broughs from the 1920s. The SS100, re-creating Brough's most popular model, is compelling but not pretty nor sleek, hung throughout with weighty, overtly constructed metallic forms. The Anniversary and Pendine Sand Racer models are lighter, but just as art deco and cyberpunkish in ways that Aston Martin design is not. On the other hand, Brough was — and is — also known for using excellent materials, build quality and performance, and they aren't inexpensive. Plenty of overlap with the Gaydon car company there. Somehow out of all that will come, we are told, "the perfect balance between performance and design." Mercedes-AMG partnered with Ducati for a few years in the MotoGP racing series and on some AMG-themed bikes, then traded for a partnership with MV Agusta on the AMG-themed Solar Beam. However, those were basically paint jobs on bikes Ducati was already making. It sounds like Brough and Aston Martin intend a more involved venture — and "motorcycles," plural — between carmaker and bike builder than we've seen recently. We'll have more answers in two weeks.

Aston Martin and Gentex show off tri-camera rearview mirror system for CES

More screens and cameras are headed for Aston Martin vehicles this decade, as Gentex and Aston have just jointly revealed a new tri-camera rearview mirror system. The tech will be on display next week in a 2020 Aston Martin DBS Superleggera at the 2020 Consumer Electronics Show. This tri-camera mirror system is similar to other camera mirror systems on the market today, but there’s a twist. Instead of the whole rearview mirror being one big screen, there are two smaller screens flanking the center display. These two additional screens display a feed from cameras on the carÂ’s two side mirrors. Camera side view mirrors already exist in some cars like the Audi E-Tron and Lexus ES in other markets, but the integration is different. Instead of replacing the side mirrors with tiny camera modules, Aston Martin is keeping the mirrors and simply adding a single camera to each one. Also, instead of displaying the side camera feeds near the A-pillars, itÂ’s routed into the small screens in the mirror itself. Gentex calls it the CMS (camera monitoring system), and while Aston Martin doesnÂ’t specify which models will get it, weÂ’re told to expect it on “future Aston Martin vehicles.” One of the aspects of this system Gentex stresses is that itÂ’s weather foolproof. Even if salt, snow or rain clouds/blocks one of the cameras, the traditional mirrors are still there to be used as a backup. Vehicles that use camera mirrors exclusively are engineered to make sure the view isnÂ’t inhibited, but Gentex doesnÂ’t want to take any chances with this system. The rearview mirror can function like a normal auto-dimming mirror, too, even though that camera is unlikely to become blocked from its placement just above the rear window. The biggest advantage we see in this setup is that one glance upward can give you a full idea of whatÂ’s going on behind and beside you. ItÂ’ll require some time in the driverÂ’s seat to decide if itÂ’s too much information and too many screens in one spot. WeÂ’ll reserve final judgement when it reaches that point. Since relying solely on camera mirrors is still not allowed in the U.S., this hybrid system might be the best way to take advantage of the tech. ThereÂ’s no timeline on production readiness, but anyone in Las Vegas going to CES can see it in action.