Only Driven 32,909 Miles! on 2040-cars

Auto blog

Aston Martin shows electric Rapide, production possible in two years

Aston Martin is working with investment firm ChinaEquity to bring an all-electric version of the Rapide to production by the end of 2017. Aston received 50 million British pounds ($77 million) from ChinaEquity for development, according to Automotive News Europe. The model could have as much as 1,000 horsepower, which makes sense because its powertrain will be developed by an affiliate of the Williams Formula One team. Aston Martin also says an electric variant of its DBX SUV may be in the works by 2019. The electric Rapide could also have a 200-mile single-charge range, though the car may be priced at as much as $250,000. Aston Martin first announced plans to build the model earlier this year. The automaker launched the Rapide in 2010. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

British firm helps Aston Martin, Zagato re-create commemorative Vantage

In early 2012, Aston Martin honored its decades-old partnership with Italian coachbuilder Zagato by introducing the aptly-named limited-edition V12 Zagato at the Geneva Motor Show. Fast forward to 2020, and a British firm with Swiss roots named R-Reforged has obtained permission to build 38 additional cars it will sell as pairs. These are continuation cars like the ones made by Alvis, Bentley, and Shelby, among others, but the gap they bridge is much smaller than we're used to. R-Reforged starts with a V12 Vantage platform and keeps the naturally aspirated, 5.9-liter V12 engine. It's tuned to deliver 600 horsepower, a 90-horse increase over the original's rating. Enthusiasts can choose between an automatic transmission and a seven-speed manual. Rear-wheel drive is the only configuration available regardless of pedal count in the driver's footwell. R-Reforged is bringing back the coupe and convertible variants of the Zagato-bodied Aston, and both make extensive use of carbon fiber to keep weight in check. They also gain center-locking 19-inch alloy wheels and a deployable rear wing for added stability. It replaces the much bigger wing fitted to the 101 examples of the car manufactured in the early 2010s. The sky is the limit when it comes to customization; R-Reforged can turn any color sample into a paint color. Customers will have the opportunity to watch their car being built, too. R-Reforged will only sell the 19 coupes and 19 convertibles in pairs, so plan on freeing up two spaces in your garage before reserving a pair of build slots. Act fast, too, because a majority of the production is spoken for, according to the company. Pricing has been set at $2.2 million for the pair. To add context, Aston Martin originally charged GBP330,000 for the V12 Zagato, a figure that converts to approximately $400,000.