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2015 Aston Martin V12 Vantage S by Q not for the faint of heart or thin of wallet

In 2012 at the Geneva Motor Show, Aston Martin brought along a Virage Volante that had been fully decked-out by its then-new Q extravagant customization team. Q, in addition to offering a limitless world of options to dandy car-shoppers, seemed then to tacitly offer a slightly stronger connection with everyone's favorite super-spy, James Bond. Remember when just driving an Aston was cool enough? Apparently, cool or no, the base version of the already sumptuous Aston Martin V12 Vantage S simply won't slake the thirst for opulence that some buyers suffer maddeningly from. Here then, the 2015 V12 Vantage S by Q, a car described by the manufacturer as being "a unique and ultimately luxurious Vanquish for the most demanding, and discerning, of customers." "Picky" might be another way to say it... We kid. In all honestly, the latest Q car is hard to find fault with, no matter how foppish we might believe its eventual owners to be. The triple-tone colorway of Orange, Stratus While and a Jet Black roof is certain to grab attention, while the interior fitted in True Teal and Californian Poppy leather is almost guaranteed to please even the most rabid Miami Dolphins fan. The dream of the Q service doesn't stop with custom colors and expensive trims, we must add. Aston reminds us in the press release below that the dream-makers were also responsible for the creation of the fabulous CC100 Speedster Concept. If your motive longings have even a hint of Britishness to them – or if you just want to feel a bit more like 007 – you now know whom to call. Q BY ASTON MARTIN: MAKING THE IMPOSSIBLE, POSSIBLE - Service offers the ultimate in bespoke commissions and personalization - The tailored approach to luxury car making from Aston Martin - Made-to-measure service that promises a unique sports car Aston Martin arrives at the 84th Geneva International Motor Show with its most compelling bespoke sports car creations to date, courtesy of its increasingly popular tailor-made personalisation service: Q by Aston Martin. The great British sports car brand is showcasing the capabilities of its bespoke service in Switzerland, as more and more of its customers around the world are turning to the facility to make their Aston Martin a truly unique creation.

2018 Aston Martin DB11 V8 First Drive | Longing for 4 more cylinders

Undeterred by implications of penance or irony, the Germans have emerged as stewards of the high-end British automotive industry. At the end of the 20th century, venerable brands such as Rolls-Royce and Bentley were producing stately, outmoded and haphazardly assembled vehicles in quantities more befitting a Paraguayan shipyard than a car company. Since their acquisition by BMW and Volkswagen, respectively, those storied marques have seen investment and product diversification that have transformed their offerings, their sales figures and their bottom lines. You may long for the anachronistic glory of a Silver Spur, but the new Phantom VIII makes it look like the condemned manor home of your black-sheep relations who subsist on cat food and family castoffs. Aston Martin is the latest manufacturer to reap the benefits of Teutonic largesse. Though Aston remains independent, with its major investor being an Italian private equity firm, Daimler, the parent company of Mercedes-Benz, also owns about a 5 percent stake. While we witnessed the first tasty fruit of this union when the DB11 launched last year, it was mainly deep in the underpinnings, the Benzes having granted Aston the right to implement their electronic architecture. This resulted in surprisingly (for Aston) functional and legible dash, ventilation, safety and infotainment controls. Now, with the release of the DB11 V8, we are meeting the true Aston/Benz offspring. And we like this kid, though he may not win the title of favorite nephew. The heart of this baby is Mercedes-AMG's 4.0-liter, twin-turbocharged V8, which, in this application, produces 503 hp and 513 lb-ft of torque. This is fiesty enough to rocket this DB to 62 mph in 4.0 seconds, barely discernible from the 3.9 seconds in which it's dispatched by the 600-hp V12. Continuing with the markdowns, the V8 deducts a $17,500 premium from the V12's list for a sub-$200,000 starting price. It also trims about 250 pounds from the DB's overall mass, which brings its fighting weight into the sub-two-ton category. Also changed are a few cosmetic features.

Aston Martin to cut up to 500 jobs to reduce costs

LONDON — British luxury carmaker Aston Martin plans to shed up to 500 jobs as it seeks to bring its cost base into line with reduced sports car production levels, it said on Thursday. The job cuts come just days after Aston Martin's second-largest investor reduced its stake in the company, and a week after it confirmed that Tobias Moers, CEO of Mercedes-AMG, would become chief executive on August 1, replacing Andy Palmer. The 107-year old firm said the job losses reflected lower than originally planned production volumes and improved productivity across the business. An employee and trade union consultation process will be launched in the coming days. Aston Martin, famed for being fictional secret agent James Bond's car of choice, has seen its share price plummet since floating in October 2018. Last month it posted a deep first-quarter loss after sales dropped by almost a third due to the impact of the novel coronavirus outbreak. "The measures announced today will right-size the organizational structure and bring the cost base into line with reduced sports car production levels, consistent with restoring profitability," it said. It said its first sports utility vehicle (SUV), the DBX, which is key to boost volumes and appeal to new buyers including more women, remains on track for deliveries in the summer and has a strong order book. Aston Martin is also reducing costs and removing non-critical expenditure in other areas, including contractor numbers, site footprint, marketing and travel. It said the restructuring is expected to deliver total annual savings of about 38 million pounds ($47.6 million). Restructuring costs are expected to be about 12 million pounds. Shares in Aston Martin, down 78% over the last year, closed Wednesday at 68.9 pence, valuing the business at 1.05 billion pounds.