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Aston Martin Lagonda Vision Concept re-envisioned as zero-emissions luxury brand

After introducing the hand-built, limited-edition, one-million-dollar Lagonda Taraf saloon in 2015, Aston Martin is again reaching to its Lagonda heritage dating back to 1904. But while there's a new saloon concept to be presented, Lagonda has completely changed around it. The Taraf had a six-liter, 540-horsepower V12 under its hood: the new car has no engine and no hood. Instead, Aston Martin is turning Lagonda into what it calls the first zero emission luxury brand. The herald of the newly born Lagonda is the Vision Concept, and it showcases the design language Aston Martin is preparing for a 2023 launch. While Astons still embrace the internal combustion engine, the letter "O" in Lagonda's logo is re-purposed to stand for zero emissions. As per Aston's statement: "With no need to package a vast internal combustion engine, gearbox and transmission, Lagonda's designers could optimize the interior down to the smallest detail and then build up the exterior of the car around it. The Lagonda Vision Concept doesn't have a bonnet because one is not required." The production Lagonda is to be fully autonomous "on all routine circumstances and all recognizable roads." This means the steering wheel can freely move from the left side of the car to the right, or retract completely. Choosing to not do the driving isn't alien to Lagonda customers, as Aston Martin's Andy Palmer explains. "For owners of true luxury cars, autonomy has existed for over a century, in a carbon-based form called a chauffeur." He adds, "We imagine most Lagonda customers will choose to be driven, but whether by a person or a computer will be up to them. And if they want to drive themselves, the car will ensure that is a delightful and memorable experience too. Lagonda will provide that choice." The tall, airy cabin has been designed with the help of Savile Row tailors, and the armchair-like seats can be arranged to face each other. The seats aren't mounted on runners, but cantilevered arms. As for range, Lagondas will have been engineered for a real-world 400-mile range with solid-state batteries. There's "intelligent all-wheel-drive," with any wheel able to be given 100 percent of the available torque.

Aston Martin Vantage F1 Edition adds more power, downforce

Well, it seems we were onto something, Aston Martin really did give us a pace car edition of the Vantage. Or, in F1 parlance, a safety car edition. It's technically called the Aston Martin Vantage F1 Edition, and fortunately, it's not just a Vantage with a fancy paint job. It actually boasts several performance improvements that it shares with the real safety car. You can even see some of those upgrades. The car features a front splitter and canards, rear wing, and under body tweaks. They all allow the F1 Edition to make an additional 441 pounds of downforce at top speed over a standard Vantage. Though not majorly affecting performance, the Vantage F1 Edition also receives a slatted grille, carbon fiber accents, quad-tip exhaust, exclusive 21-inch wheels, and a matte dark grey stripe. Only three colors are available, Aston Martin Racing Green, black and white, all three of which can be matte or gloss. Inside, the car gets black leather and grey Alcantara with your choice of green, black, grey or red stitching and center stripe. The F1 Edition gets extra power, too. The twin-turbo 4.0-liter AMG V8 makes 527 horsepower, an increase of 24, though torque is unchanged at 505 pound-feet. An eight-speed automatic is the only transmission available, and Aston Martin says it has been retuned to shift faster. Acceleration and top speed don't change, with 0 to 60 happening in 3.5 seconds for the coupe and 3.6 seconds for the roadster. The coupe's top speed is 195 mph and the roadster's is 190. Besides the extra grunt, the F1 Edition gets stiffer springs and retuned shocks along with a steering rack that Aston says provides better feedback. To pick up one of these upgraded Vantages, you'll need $162,000 for the coupe. Pricing hasn't been given for the roadster, but it will likely cost a bit more. Aston is taking orders now, and cars will be delivered to customers and dealers starting in late summer this year. Related Video: Aston Martin DBX in Stirling Green | On road, off-road and on the track

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.