Aston Martin Virage Convertible, Pristine Ca Car. All Options on 2040-cars

Auto blog

Aston Martin DBX SUV officially enters production

On one hand, now is the perfect time for Aston Martin's very first production SUV to roll off the assembly line. Because there's nothing like an expensive luxury sport utility vehicle to rake in some cash when the going gets tough, as has been the case for the premium British automaker since it launched its stock IPO in 2018. On the other hand, even a flashy utility vehicle faces major headwinds in these difficult times as the coronavirus pandemic continues to dominate headlines. In any case, the Aston Martin DBX has officially entered production at the automaker's facility at St Athan in Wales. The first model was painted in a lovely hue that the automaker calls Stirling Green and that otherwise adorns Aston Martin's racing vehicles. The company says it has received more than 2,000 orders for the DBX so far, and the first deliveries will begin later this month. A milestone moment. Just over four years since we announced our investment in a brand new manufacturing facility at St Athan in Wales, the first Aston Martin to be “Hand Made in Wales” – DBX - has been driven off the production line.#AstonMartin #DBX #BeautifulIsRelentless pic.twitter.com/nI5V7BaZWr — Aston Martin (@astonmartin) July 9, 2020 Marek Reichman, executive vice president and chief creative officer, said from the launch, “We are incredibly proud of our first SUV, which is as much of an Aston Martin as any one of our sports cars. From my design team to the engineers, the vehicle dynamics team and all the experts who hand-craft this beautiful car, here at St Athan, the DBX has become the car that will drive Aston Martin into a bold new era.” Here's hoping Reichman is right and that Aston Martin can turn its fading fortunes around. Related Video:

2014 Aston Martin Vanquish Volante

Recently, a fellow editor at AOL asked me to choose "the most beautiful car on the road" for a story he was preparing. I was allowed to choose any vehicle, at any price, as long as it was a model currently in production and offered for sale. The well-oiled gears in my head only needed to turn about half a revolution before I had an answer: The 2014 Aston Martin Vanquish Volante. My decision was simple and my logic sound, because the two-seat Volante is jaw-droppingly gorgeous – whether in pictures or in person. Its long, slender chassis is covered in an artfully sculpted carbon-fiber skin that reeks of sexiness, power and exclusivity. In my mind, there's nothing on the road today with such exquisite lines. But a seductive appearance is meaningless if there's no substance beneath the skin. To allay my concerns, Aston Martin invited me to Palm Springs to spend a couple of days with the car. The region's desert topography promised nice weather and spectacular drive opportunities – that is, if I could stop staring and climb behind its wheel. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds. Aston Martin launched its all-new 2014 Vanquish Volante at the last August's Pebble Beach Concours d'Elegance in Monterey as the successor to its DBS Volante. This two-seater is physically and mechanically identical to the Vanquish coupe, but the fixed carbon-fiber roof of the coupe has been replaced with a power-operated retractable soft top for open-air motoring. Before you question employing a soft folding roof on a $300,000 vehicle, let me remind you that such designs actually offer major advantages over today's folding hardtops. They are invariably lighter, far less complex, and their much more compact nature makes them easier to package without compromising a car's aesthetics. When engineered and executed properly, as is the case with the Volante, few will miss solid panels. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds at the push of a switch, and it will rise or retreat at speeds up to 30 mph. Unlike its previous open-air executions, this is the first time that Aston Martin has built a convertible with a full-height windscreen, which means the front glass runs all the way up to the fabric roof for a much cleaner transition. The Volante, like all of its Aston Martin siblings, shares the automaker's Generation 4 VH platform, which is company-speak for an all-aluminum monocoque chassis.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.