2010 Aston Martin Db9 Automatic 2-door Coupe on 2040-cars

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Aston Martin to cut 15 percent of workforce

Aston Martin has announced it will slash nearly 300 jobs, or about 15 percent of its total workforce, as part of a cost-cutting bid. The changes aren't going to come on the factory floor, though. Instead, according to the Unite trade union, the majority of firings will involve white collar employees – administrators, managers, and the like – at the company's headquarters in Gaydon, England, Bloomberg reports. In an emailed statement to the business outlet, Aston Martin said eligible employees will be offered early retirement options. While Aston said there'd only be 295 employees released, Unite put the number at no more than 314. "Collective consultation with employee representatives, including Unite, has begun and the company is working with them to minimize the risk of compulsory redundancies," the union told Bloomberg. Aston Martin added that this move will have no impact on the company's production figures, although it's unclear what it could mean for future vehicles, like the production DBX and upcoming DB11. Related Video:

Aston Martin to keep the faith with V12, manual transmission

Downsized engines and dual-clutch transmissions may be the way the industry is heading, but Aston Martin is more deeply rooted in the past than most. Which could explain – at least in part – why the British automaker is planning on sticking with V12 engines and manual transmissions for the foreseeable future. After speaking with Aston's new chief executive Andy Palmer at the Geneva Motor Show last week, Car and Driver reports that Gaydon is in no rush to get rid of the building blocks that have made it what it is today. And that means continuing to evolve its VH architecture, twelve-cylinder engine and six-speed manual gearbox. The company is working to develop a new platform and is collaborating on a new twin-turbo V8 with Mercedes-AMG. But those are still several years out, and Aston doesn't plan to wait that long before rolling out new models. Before the new AMG-powered Vantage is ready, C/D reports that Aston will introduce the replacement for the DB9 that will still be based on the VH platform and pack an evolution of the company's ubiquitous and long-serving 6.0-liter V12. "That platform was definitely far ahead of its time," Palmer told C/D. "It should have been described as a modular architecture, like [VW's] MQB or one of the other systems big manufacturers have adopted. We're always making excuses about it being an old platform, but if you were to compare the original VH platform to today's there's an enormous transformation. And it's a great way to build cars in the volumes that we do." The platform and the engine aren't the only old-school technologies Palmer is intent to keep. While Ferrari and Lamborghini do away with the manual altogether, and even Porsche goes PDK-only on the 911 GT3 and GT3 RS, Aston isn't giving up its clutch pedal any time soon. "I would love to be the last car manufacturer providing stick shifts in the U.S.," said Palmer. "That's my hope, we will keep the faith." Of course part of that could come down to Aston not having a dual-clutch transmission to offer, while its antiquated sequential gearbox lags behind the times. But it will likely gain access to Mercedes transmissions along with the engine deal.

Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.