2010 Aston Martin Db9 on 2040-cars

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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

'Q by Aston Martin' bringing unique creations to Monterey

Want an Aston Martin unlike any other on the road? You'll need to look to Q, and no, we're not talking about the inimitable Desmond Llewelyn. No, we're referring to Aston's in-house customization shop, a one-stop destination that can set your Vantage or Vanquish even further apart from every other vehicle on the road. Aston Martin is bringing four new Q-customized cars to next week's festivities in scenic Monterey, CA, covering the gamut of the brand's portfolio. At the lead is the Aston Martin flagship, the hardtop Vanquish. Finished in an eye-catching – and decidedly un-Aston-like – Abor Orange, the Vanquish boasts unique carbon fiber work, with a twill that's twice the size of your average CF. Inside, a new print has been emblazoned on the Obsidian Black leather, which Aston says is styled after the helix of a carbon molecule. For those who want to stand out and experience the wind in their hair, Q is also bringing out a pair of Aston Martin's Volante variants. The Vanquish Volante wears Frosted Silver paint, 10-spoke alloys and a Chestnut Tan interior. The DB9 Volante, meanwhile, sports perhaps the oddest style of this quartet, with Ashen Blonde exterior paint and, um, a pink interior. It's actually called Blush Pearl, and it's complemented by Piano Ice Mocha on the center stack. Finally, Q has turned its eye on the V12 Vantage S, decking it out in amethyst paint with a Monterey Pearl grille. The cabin sports the same Obsidian Black leather found on the Q-fettled Vanquish, but rather than the helix design, the Vantage S sports bold, Vivid Purple leather accents. The contrasting bits include the seat stripe, headliner, portions of the steering wheel finish and glove box liners. Take a look both up top and below for galleries of all four customized Astons, and then scroll down for the full press release from Aston Martin.

Best of 2016 | The List

The List hosts Jessi and Patrick spent all of 2016 checking awesome adventures off their automotive bucket list, from escaping a car dangling off a cliff, to taking part in The Great Race road rally. In total, our hosts checked 12 challenges off Autoblog's list of "1,001 car things to do before you die," taking them on travels across the United States and the United Kingdom. Check out some highlights from the season as our hosts drive everything from the super modern to the refreshingly classic, and even take their lives into their own hands all for the sake of completing the ultimate car enthusiast's bucket list. As we look ahead to 2017, be sure to send us your automotive bucket list items. Who knows, maybe your submission will inspire Jessi and Patrick's next escapade. Click here to find more episodes of The List Click here to learn more about our hosts, Jessi and Patrick Aston Martin Bentley Land Rover McLaren The List Videos