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Aston Martin will build your dream garage

If you're like us, you've probably seen Tony Stark's garage or the various iterations of Batman's Batcave and thought, "It would be so cool to have a garage like that." Aston Martin would like to help you make that dream come true with the companies new Automotive Galleries and Lairs department. And yes, "lairs" really is part of the official name. It's possible the company spent a little too much time working on James Bond films. Then again, it does seem like an apt term for some of the design concepts the company has dreamed up. The underground concrete and rock wall garage with glass car centerpiece certainly looks like something Blofeld or Dr. No would have at their summer homes. There are more conventional looking concepts, too, such as the blend of art gallery and garage with a water covered skylight for unique lighting. The underground garage with spiral driveway and naturally-lit center display is spare and beautiful. If these don't appeal to you, we're certain Aston Martin will work with you to develop your personal interpretation of a dream garage. No pricing has been given, as it's surely going to vary from garage to garage. You can also rest assured that all of these will cost a remarkable amount of money. If you have the means, Aston Martin is happy to receive your request at ampartnerships@astonmartin.com.

Aston Martin makes the DB11 and its configurator more powerful

Aston Martin sold 4,150 cars last year, but the luxury automaker said its configurator served up more than two million specification sessions. Going with the overwhelming numbers, for 2022 Aston Martin has focused on "the customer journey" for imminent and aspirational buyers by rolling out a new and highly featured configurator. At last, the firm greets potential customers and the merely curious with the kind of luxury one expects of the brand. This is especially important for a company working through its Project Horizon turnaround, and also because, as the official Safety Car and Medical Car sponsor of Formula 1, traffic to Aston Martin's web site spikes every time its Vantage and DBX are called out on track during races.   The configurator's been built using Epic Game's Unreal engine, a digital creation tool building portals for everything from real estate to fashion, supplemented by Nvidia GTX graphics. In the present Phase One, visitors can place their chosen model in studio or outdoor environments, with daytime or nighttime lighting, and get high-res, zoomed-in beauty shots of their their vehicle details. Yet while Aston Martin poured new features into the configurator, it has reorganized and simplified the site's use. For instance, individual elements such as exterior paint are broken into six color groupings like Blacks & Greys and Bronzes & Oranges, providing users a glimpse at the range of hues on offer without overwhelming them into analysis paralysis. The surfeit of choice carries on inside, naturally — there are eleven carpet colors on offer and 12 shades of headliner. The simplifying rationalization carries on in the cabin, too, with three themes available to establish a quick baseline for personalization. The starter theme is called Create, showcasing ornate stitching on the seat bolsters, perforated, patterned seatbacks, door cards, and arm rest. Next up is Accelerate, which "will appeal to customers who wish for a more focused interior." This one puts Alcantara all over, notably on the entire seat faces and bolsters, with leather trimming the seat sides and headrests. Create and Accelerate can be had in ten colors in monotone and duotone arrangements. Inspire, the topmost theme and "the epitome of luxury," can be had in 38 colors and in monotone, duotone, and light duotone.

Aston Martin On Ice reminds us how fun winter can be

Things are finally starting to thaw near the Autoblog headquarters in Detroit, with spring just around the corner. We're already celebrating some slightly warmer temperatures, and looking ahead to sunny days and top-down drives. But winter isn't all bad – especially for car enthusiasts. Yes, with the right formula of fresh powder and winter tires, the cold season can prove hilariously fun for folks who love to drive. In that spirit, Aston Martin hosted its second-annual (in the US, anyway) 'On Ice' program in Colorado, where owners were given the opportunity to slide around in the British automaker's wares, hanging the tails out and generally (we assume) having a blast. Rather than bore you with more details, we'll let you see all the fun that was had, in the gallery above. It almost makes us wish winter would stick around a little longer. Almost. For more information about the Aston Martin On Ice program, check out the (old) press blast below. Related Video: Aston Martin are to host their second annual ice driving program in Colorado in February, offering thrill seekers a unique driving experience in the heart of the Rocky Mountains. Taking place among the dramatic Crested Butte mountain range, the 'On Ice' program gives Aston Martin enthusiasts the chance to hone their driving skills in a spectacular setting over three days. The iconic British car makers have custom built an ice track for the program, comprising a braking/cornering exercise loop, slalom, skid pad and full circuit. Under expert tuition, participants are guided through the facility, before embarking upon a series of braking, cornering and handling exercises and then putting their skills to the test on a mile-long frozen road course. Luxurious accommodations will be provided for all three days at the exclusive boutique hotel properties of the Eleven Group that are nestled in the mountains. Julian Jenkins, President of Aston Martin The Americas, said: "After this hugely successful first year we expect the On Ice program to become a mainstay of our customer experience offerings here in North America. "The ability to experience a range of our cars in a unique and controlled environment resonates with Aston Martin customers and enthusiasts who are united by a shared passion for driving." As well as the 'On Ice' driving program, guests will also have the chance to indulge in other activities including skiing and exploring the back country on a fleet of snow mobiles.