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Has Aston Martin abandoned plans for a Lagonda SUV?

Aston Martin may possibly (hopefully?) axe plans for a Lagonda-badged SUV, according to a new report from the blokes at Piston Heads. If this is true, it'd serve as proof that the auto gods are good, and want us to be happy. The report is based on statements made by Director of Design Marek Reichman. "We still have plans for the brand. There might be some surprises in the marque's re-establishment into the market place, but as a very unique coachbuilt experience. And that's probably what's most befitting of the brand," Reichman told PH when asked about the Lagonda SUV, which debuted way back in 2009. "That was a different time [when the Lagonda debuted]," Reichman continued. "It was [Dr. Ulrich Bez's] time. And now we're in a very, very different time, with a different plan and with a different projection of what that brand should become." Considering the spy shots we've already seen (inset), PH's conclusion that the Lagonda brand would be reborn as an ultra-exclusive sedan doesn't seem far off. As for the rumors that AM would look to Mercedes-Benz for its SUV architecture, well, it's not looking so good any more. What do you think? Should Aston Martin launch a sedan above the Rapide? What would you expect in terms of price and performance? Let us know in Comments.

Aston Martin plots more specific models for China, Middle East

Aston Martin is a thoroughly British automaker. Given its independence from any foreign automaker and its production that takes place entirely in the UK – particularly since Rapide assembly was moved back to Gaydon and the Toyota-based iQ was discontinued – you might argue that it's the most British automaker of them all. But like any other, it thrives on exports, and that only stands to increase with its latest announcement. With support from the British government, Aston Martin has revealed that it plans to develop new models specifically for export outside of the UK and continental Europe – especially for developing but wealthy markets in China and the Middle East. It wouldn't be the first time Aston would launch a new model targeted at a specific market, after all. When the company relaunched the Lagonda marque with the new Taraf luxury sedan late last year, it initially planned to make it available only in the Middle East. And by Middle East, we don't mean war-torn Yemen or Syria – we mean the oil-rich emirates of the Persian Gulf, like Bahrain, Qatar, Dubai and Abu Dhabi. Popular demand later prompted Aston to switch tracks, however, expanding availability to Europe and other markets. At this point, Aston isn't saying just what it has in mind for these lucrative markets, but the possibilities seem limited only by what local buyers would be interested in ponying up for. We could easily see the company offering a long-wheelbase Taraf limousine for China, a partial convertible sedan (like the Maybach Landaulet) for the Emirates or that long-rumored crossover that would be sure to attract buyers from both markets. ASTON MARTIN SET TO EXPAND MODEL RANGE FOR EXPORT MARKETS UK Government confirms support for new projects 29 March 2015, Gaydon: Aston Martin today confirmed it will widen its product offering for markets outside of Europe. Based on a conditional offer of an exceptional regional growth fund from the UK Government, Aston Martin will commence work this year on new models intended to broaden its customer reach in export markets such as China and the Middle East. The UK Government has committed support of up to the value of GBP6.9 million, conditional on investments in new products from Aston Martin. Commenting on this news, Aston Martin CEO, Dr Andy Palmer said: "Expanding our product range to enable a greater reach into export markets is an essential part of our Second Century business plan.

Aston Martin and Mercedes-Benz expand collaboration

Aston Martin on Tuesday expanded a deal with Daimler to access the German automaker's technology, including its hybrid and electric drive systems, in exchange for new shares as the struggling British luxury carmaker's new boss drives changes. The company will place 250 million new shares with new and existing institutional investors at 50 pence (currently around 65 cents) a share, said the 107-year car maker that hired Tobias Moers, former CEO of Mercedes-AMG, to become its boss from August. The new shares issued would increase the size of Mercedes-Benz's stake to no more than 20% by 2023 from the current 2.6% in several stages. "We take another major step forward as our long-term partnership with Mercedes-Benz AG moves to another level with them becoming one of the Company's largest shareholders," said Chairman Lawrence Stroll. The German firm would get the right to nominate one non-executive director to Aston Martin's board after its first shareholding increase. The James Bond car maker, which has started deliveries of its first sport utility vehicle, the DBX, reported third-quarter adjusted core loss of 29 million pounds compared with a profit of 43 million pounds last year and revenue that nearly halved to 124 million pounds. Related Video: