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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Aston Martin Vengeance embodies the wrath of Kahn

Kahn Design, for those unfamiliar, is a British customizer that's known primarily for modifying Land Rovers. And it brought a few of those with it to the Geneva Motor Show this year as well, particularly a rebodied DB9 called the Vengeance. The lines follow a familiar form that still speaks of its underpinnings, but the details have all been worked over: the grille is bigger, the front fenders are wider, the hood has a bulge in it, the C-pillars and rear haunches are wider, the horizontal taillights have been replaced by more retro round units, and the wheels take their inspiration from a roulette table. The result is described as "the conclusion of British designer Afzal Kahn's lifelong pursuit to design the car he has always wanted to drive," and comes with Aston Martin's blessing – or at least its acquiescence: "There is a long and rich history of specialist coach-built Aston Martins," said the company's purchasing director Gary Archer, "and we wish Kahn every success with the Vengeance." The cost of converting a DB9 to Vengeance spec has yet to be announced, but according to the statement below, it " is expected to represent extremely good value for a limited edition coach built car." Related Video: THE KAHN VENGEANCE MAKES ITS INTERNATIONAL DEBUT AT THE GENEVA MOTOR SHOW 2016 The 2016 Geneva Motor Show will see the long awaited launch of the Kahn Vengeance, a new coach built two-door coupe which represents a stunning synthesis of modern engineering and classic streamlined design. The Vengeance will be unveiled to the media at the Kahn Design stand, 6338, on March 1st 2016. Inspired by the Aston Martin designs of the 1980s and 90s, the Vengeance is the conclusion of British designer Afzal Kahn's lifelong pursuit to design the car he has always wanted to drive. Designed to hark back to the glory days of British coach building, the hand built Vengeance is a coachbuilt two door coupe based on a new Aston Martin DB9 chassis. Face on, the redesigned front bumper and wide spaced grille give the Vengeance an aggressive look, framed by widened front wings which merge seamlessly into the doors. The signature central bulge of the bonnet continues to the highly defined lines of the roof, which flow outwards to the widened C-pillars and rear wings, lending a muscular definition to the car's surfaces.

Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.