2007 Aston Martin Db9 Volante,6 Speed Touchtronic 2 Semi-automatic One Owner on 2040-cars

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Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.

The last gunfighter | 2017 Aston Martin V12 Vantage S First Drive

Here's a deliciously subversive thought for you: Stats are ruining enthusiast cars. We use them to rank the latest models, critique them, and deify them. Sometimes the numbers happen to align with a bunch of intangibles, and the car becomes transcendent – like the Ferrari 458 Speciale, a very special thing indeed. There are cars with great numbers and very little charisma; I've driven many of them. And then, there are the number-based narratives that mislead us. For example, the hoopla around the Mazda MX-5's horsepower, or the continuing lack of a Toyobaru with a turbo – frustrating crosstalk about purist platforms better understood on track than on paper. The 2017 Aston Martin V12 Vantage S is flawed, old, and weak – so say the insidious numbers. A mechanical watch doesn't keep time as well as a quartz one, the numbers say. A tube amplifier produces an inferior sound, the numbers say. The way to fight back is to stop this slavish devotion to the stats and go wind the thing out on good roads in imperfect conditions, which is to my mind the ultimate test of a grand tourer's competence. Southern California was rocked this winter by wild weather – much of the Angeles Crest Highway that dances along the spine of the San Gabriel Mountains was closed due to heavy snow. So much for Plan A. Some roadside rerouting led to some promising roads, so I pointed the Aston into the curves. The V12 roar is a profound part of this car's appeal. Uphill and building steam, the Vantage is a symphony's brass section playing the sounds of wolves on the hunt. Downshifts yowl and snarl like a pack crashing through the underbrush in search of prey. Under deceleration, it sounds like lupine static, unearthly and resonant; wound out it's a frenzied whir. Every stab of throttle brings an immediate response: sound and acceleration in equal measure. If you have even the barest appreciation of joy, you can't stay out of the throttle. This is soulful, warm, analog – but merely honest rather than consciously retro. There's nothing here trying to simulate an authentic experience – it is an authentic experience. It's all right there, under the long and delicate hood – twelve cylinders displacing 5.9 liters. And inside the cabin, a seven-speed manual gearshift lever that moves through a dogleg pattern. This watch requires winding; it's a tactile experience that the quickest, most sophisticated dual-clutch automated manual can't touch.