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Aston Martin updates its logo for the eighth time in its history

Whoa, easy on the squinting there, folks. We know, the new Aston Martin logo looks basically the same as the old one. But we promise, it has changed. Here, take a look at the old one (below, left) next to the new one (below, right). There, now do you see it? Aston dropped the single vertical line at the bottom and the inverted arch. Also, the lines are thicker. It's like Aston Martin highlighted the badge and clicked "bold." It also happens to be the eighth redesign of the logo. The original appeared on Astons in 1920, with subsequent designs launching in 1927, 1930, 1932, 1954, 1984, 2003, and now. You can see all of them in order below. Aston Martin Badge 1920 View 8 Photos Aston probably wouldn't be that put off by us describing the new logo as the old one, but "bold," because the company's new tag line follows suit: "Intensity. Driven." Yes, the tag line is basically a synonym for "bold." Aston says the new branding is part of a new focus on providing luxury cars with maximum performance. It also seems to reflect the brand's upcoming roster of mid-engine sports cars with the F1-inspired Valkyrie (above, left), now in production, and the less extreme Valhalla (above, right), the latter of which will start deliveries in 2024. The new badging will appear on the Aston Martin F1 cars, and will also appear on these new-generation Aston sports cars. Related video:

James Bond's Aston Martin DB10 sells for $3.5 million

We expect the person that just paid 2,434,500 pounds ($3.48 million at current exchange rates) for James Bond's Aston Martin DB10 from Spectre enjoyed a stiff martini after writing the check to Christies. The sale price shattered the original estimate of at least $1.4 million. The proceeds from the coupe's auction went to Medecins sans Frontieres, and the movie's memorabilia brought a total of 2,785,500 pounds ($3.98 million) for charities. Aston Martin made just 10 examples of the DB10 to shoot Spectre, but the crew modified most of them to film the movie's stunts. This was one of two that the production left untouched. It's also the first DB10 available for sale to the public, and actor Daniel Craig signed the car. The DB10 features a carbon-fiber body that's perfect for the world's best known secret agent, and underneath the beautiful design, these cars have the platform, 4.7-liter V8, and six-speed manual gearbox from a V8 Vantage. Even though they use production-based parts, Aston Martin doesn't certify the DB10s for public roads. However, we presume the new owner has a sprawling estate to enjoy his or her purchase. Related Video:

Force India: 'Door still open' for Aston Martin partnership

Force India says a partnership that would bring Aston Martin back to Formula 1 remains a possibility for the future, despite talks last year failing to produce a deal. The Silverstone-based outfit had hoped to tie up a partnership with the British sportscar manufacturer for 2016, but in the end the discussions fell through. However, while the matter is off the table for this year, Force India's COO Otmar Szafnauer says his outfit is still hoping that it can resurrect the idea and bring Aston Martin on board for 2017. "I don't think the answer is no," Szafnauer told Motorsport.com. "It was just for 2016 we won't be collaborating. But we will have further discussions later on with Aston to see if there is a possibility for future years." Rules key Szafnauer said that the talks with Aston Martin had been "serious", but thinks that key to completing an agreement will be in F1 delivering a platform of rules that entices the manufacturer in. "For 2017 there is still a possibility and the door is still open," he said. "We will reconvene again and see if there is any possibility for the future. "There were just some decision-making points that were unknown at that time. And they just needed more time to see what the sport was doing about the engine and some other things. "They need to have some of those answers before they can make that decision of entering Formula 1 or not. And only time would give them those answers." When asked if finalized 2017 regulations would be a help, he said: "Well, that's one of the things. "So when those 2017 regulations are sorted out, everybody knows and then people can make decisions like: 'Do I like them or not?' "But if you're trying to guess what those are, than people say: 'Oh, let me wait and see.' That is exactly one of the reasons. To understand what the regulations are going to be in 2017." Related Video: This article by Jonathan Noble originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video.